International Research E-Journal on Business and Economics : Volume 1 Issue 2 (November 2015)

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    A study on leadership styles, job related factors and organizational cultures towards Job Satisfaction of Teachers in the Diocese of Diphu, India
    ( 2015) Lukose, Saji ; Sirion Chaipoopirutana
    The purpose of this research is to investigate the relationship between the independent variables such as transformational leadership, transactional leadership, salary, job training, and supervision, working conditions, esprit de corps (team work), accountability, career progress, recognition, job clarity, adaptive culture and mission culture with dependent variable teachers' job satisfaction in the Diocese of Diphu, India. This study exclusively made use of survey methods to collect the data from 400 respondents and analyzed using SPSS 21.0. Descriptive statistics were used in describing the parameters of the respondents and inferential statistics were used to test hypotheses. The results of the Pearson Correlation Coefficient have shown that the independent variables such as salary, job training, supervision, working conditions, esprit de corps (team work), accountability, career progress, recognition and job clarity have positive correlation with teacher' job satisfaction in the Diocese of Diphu while the results of the multiple linear regression showed that transformational leadership, transactional leadership, adaptive culture and mission culture have a significant influence on teachers' job satisfaction in the Diocese of Diphu.
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    The role of sport in the development of tourism: a study on awareness, opinion, preference and selected stakeholders contribution by sport tourists and non-sport tourists in Bangkok and Pattaya City
    ( 2015) Kolenberg, Mark ; Batra, Adarsh
    Thailand is a developing country that depends heavily on the tourism industry; therefore for the development of Thailand in the long run, it is crucial for Thailand to understand the sport tourism market as sport tourism. Sport tourism is a growing market. This study aims to analyze and determine the role of sport towards the development of tourism though understanding awareness, opinion, preference and selected stakeholders contribution by sport tourists and non-sport tourists in Bangkok and Pattaya City. This study has a total of 400 respondents; 200 sport tourists and 200 non-sport tourists. The data were collected from five major sport events and sport facilities in Bangkok and Pattaya City using non-probability sampling (quota, judgmental and convenience). Descriptive and inferential statistics were applied to demonstrate the relationship between the variables. Independent sample t-test and SPSS statistics analysis were applied as research method and measurement for this study. The result showed difference between sport tourists and non-sport tourists' demands and expectations towards sport tourism vary; out of six hypotheses, two hypotheses found items with significant differences which were related to the dependent variable "preferences" towards sport tourism in Thailand, and "the contribution of the General Public in Thailand Sport Tourism development". It can be concluded that sport tourists and non-sport tourists are different, but both are important components for sport tourism development.
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    The influence of service quality on overall customer satisfaction and the influence of overall customer satisfaction on customer loyalty in Retail Banking in Bangkok
    ( 2015) Phatcharida Jongphae ; Santhiti Treetipbut
    The main objective of this paper is to identify the critical service quality dimensions that influence overall customer satisfaction and the influence of overall customer satisfaction on customer loyalty in Retail Bangking in Bangkok. SERVPERF measurement was applied to measure service quality of Retail Bangking. 400 questionnaires were employed to collect data in front of five banks and a quota sampling method was used to ensure that representatives of each bank were proportionate based on the number of bank branches in Bangkok. Regression analysis was applied to test the hypotheses for this study. The results indicated that all five-service quality dimensions; tangible, reliability, responsiveness, assurance and empathy positively influence overall customer satisfaction and there was a positive influence of overall customer satisfaction on customer loyalty in Retail Bangking. Implications for practice are also presented and limitations of research and recommendations for further research are also discussed in this study.
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    Identifying the association between relationship marketing and customer loyalty at ABC Bank in Assumption University Campuses: A case study based on the Student's Point of View
    ( 2015) John, Jerry ; Thongdee Kijboonchoo
    Relationship marketing is a marketing technique aimed at the development of long term customer relationships. This marketing technique is aimed at retaining existing customers rather than to attract newer customers. The main objective of this research study is to determine whether bonding, trust, commitment, communication, competence and conflict handling dimensions of relationship marketing have a significant relationship with customer satisfaction and customer loyalty variables among banking customers. The researcher identified the student customers of ABC Bank having an account at Hua Mak or Suvarnabhumi campuses of Assumption University Thailand as the target respondents. The study was carried out in 2015 on a convenience sample of 400 respondents. Reliability and internal consistency of the questionnaire were tested using Cronbach's Alpha. The hypotheses were tested using Pearson's correlation and the results showed that there is a significant positive relationship between all the six dimensions of relationship marketing on customer satisfaction. The researcher also found that there is a significant positive relationship between customer satisfaction and customer loyalty.
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    The new trends and innovations in selected five-star hotels in Bangkok, Thailand
    ( 2015) Nan, Hua ; Batra, Adarsh
    Thailand is a country that highly relies on the tourism industry. Following the new trends and innovations are significant for development of hotels. In this study, researcher analyzed trends, challenges and innovations in selected five-star hotels in Bangkok. This paper further discussed innovation in selected five-star hotels, and the impact affected by innovations and innovative practices in hotels. Qualitative research techniques ware used in this study. In-depth interviews were conducted in English with three officials from selected five-star hotels to collect primary data. Observation method was also employed to observe the surroundings and layouts in selected hotels. Secondary data were mainly collected from journal articles, reports, and books and websites. The study employed thematic analysis and content analysis to express findings. The results showed innovation outputs which belong to product innovation, service innovation and administrative innovation respectively. Findings also indicated that hotels utilized both interior and exterior approaches to follow up new trends and innovation. Furthermore, these innovations and innovative practices improved customers' satisfaction and business performance for the hotels.