AU GSB: Vol. 8, No. 2 (December 2015)
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ItemThe perception of the Lao Securities Exchange within the Lao community(Assumption University Press, 2015)This study focuses on the Lao Securities Exchange (LSX) which was officially opened on October 10, 2010, with two companies listed, EDL-Generation and Banque Pour Le Commerce Exterieur Laos. Specifically, it aims to investigate the perception of the LSX among the Lao community and determine whether an investment culture is developing and capable of supporting the LSX growth through stock investment. This research also seeks to assess the relevance of the government incentives in terms of promoting stock purchasing and determine the perception of the LSX by Lao people. The research used a combination of quantitative and qualitative techniques to probe the willingness of Lao people to be more involved in the LSX. All respondents were Lao citizens, representative of the Lao community at large. A mixed methodology consisting of a questionnaire, semi-structures and untructured interviews, was utilized. The findings indicate that Laotians do not have an investment culture yet. They are also cautious in their approach to investment and lack financial capital knowledge to feel comfortable investing in stocks. Moreover, it was found that they have little confidence in the LSX ability to discipline itself and navigate through the risk of insider trading. While the government has mostly focused on incentives to boost the number of companies listed, it was found it also needs to better communicate the capital-raising role of LSX in the Lao community and better regulate stock brokers so as to instill more confidence in their services. Still, it is believed that, as the Lao government is expanding funds to boost education and raise the country GDP, knowledge, perception and acceptance of the LSX will keep growing.
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ItemPerception in tourism & hospitality: a meta analysis(Assumption University Press, 2015)Perception in the title of 45 studies in the hospitality and tourism literature over the past 36 years lead readers to believe that perception was to be measured. In fact, 33 studies measured attitude, belief, impact, opinion or preference. Another 12 developed perceptions from composite measures, none of which employed common components for perception. This research contributes to the tourism literature by identifying that perception was always used in the vernacular, not academic sense. Tourism and hospitality researchers are invited to be careful in their use of perception to maintain academic integrity.
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ItemA study of factors affecting job's satisfaction of employees in accounting firms in Bangkok(Assumption University Press, 2015)The objective of this paper is to examine factors that are related to job satisfaction in accounting firms in Bangkok. The research model includes major factors, such as, job stress, organizational commitment, job autonomy, organizational conflict, quality of work life, remuneration and supervision. They are hypothesized to relate to job satisfaction. The sample size of this study are 250 accountants in 7 selected accounting firms in Bangkok. The data are collected by using convenience sampling technique and Pearson correlation is employed to test the hypotheses. The findings indicate that job stress, organizational commitment, job autonomy, organizational conflict, quality of work life, remuneration and supervision have significant correlation with job satisfaction. They are crucial for improving the level of job satisfaction of these accounting firms.
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ItemApplication of importance - performance analysis model in evaluation service quality of diving tour operator in Nha Trang (Viet Nam)(Assumption University Press, 2015)The purpose of this study is to improve service quality for dive tour operators in Nha Trang (Viet Nam), so the objectives were set to understand the divers' opinion on dimensions of service quality of diving experiences in Nha Trang, and their evaluation of the diving tour operators' performance. Analysis employed the Importance - Performance analysis (IPA) paradigm based on five dimensions and twenty five attributes of service quality (Parasuraman, 1988). The results are significant to dive tour operators because it showed clearly the managerial implications in order to provide a quality service during the dive tourism experience. In details, it indicated that Tangibles, Responsiveness and Reliability were in the quadrant "Low Priority", which means low importance and low performance. Moreover, Assurance and Empathy dimensions had high importance and high performance, so they were in the quadrant of "Keep Up The Good Work".
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ItemLong-term price linkages of the Top Ten RMFS and LTFS with the SET Index: a case of unidirectional granger causality relationship(Assumption University Press, 2015)The main objective of this research is to examine the response of the top 10 Retirement Mutual Funds (RMFs) and Long-term Equity Funds (LTFs) ranked by Morningstar Thailand on the percentage change in the Stock Exchange of Thailand's Index (SET Index) during the period from January 2011 to May 2014. To examine, Granger causality test is performed to verify the existence of the unidirectional causality relationship. The researcher found that return of SET Index Granger caused 5 out of Top 10 RMFs and 2 out of Top 10 LTFs. These findings will help investors to make decision on which funds to invest that best serve their preferences. However, the limitation to this study is that it does not indicate whether the change of one variable has negatively or positively affected the other variable. In any case, the practical implication for investors is for them to observe the changes of SET Index to study the movements of Net Asset Value (NAV) of mutual funds, which they could later apply and formulate their own strategies such that their portfolios are of similar composition to their preferable RMFs and LTFs portfolios to generate returns of their own.