The impact of relationship benefit with four types of customer trust in Bangkok, Thailand: a case study of Central Department Store and the Mall Department
by Taywin Wongvisutthikul
Title: | The impact of relationship benefit with four types of customer trust in Bangkok, Thailand: a case study of Central Department Store and the Mall Department |
Author(s): | Taywin Wongvisutthikul |
Degree name: | Master of Business Administration |
Degree level: | Masters |
Degree discipline: | Master of Business Administration (Entrepreneurship) |
Degree department: | Graduate School of Business |
Degree grantor: | Assumption University |
Issued date: | 2013 |
Publisher: | Bangkok : Assumption University |
Description: |
Thesis (M.B.A.)--Assumption University, 2013. |
Subject(s): | Customer relations
Interpersonal relations |
Resource type: | Thesis |
Extent: | xv, 244 p. ; 30 cm. |
Type: | Text |
File type: | application/pdf |
Language: | eng |
Rights: | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. |
Rights holder(s): | Assumption University |
URI: | http://repository.au.edu/handle/6623004553/18034 |
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| View AU-Thesis-Fulltext-224473.pdf ( 3.68 MB ) |
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