Now showing items 1-1 of 1

  • Thumbnail

    The influencing factors toward brand loyalty of smartphone in Phnom Penh, Cambodia 

    Dauch, Kao; Apichart Intravisit (2016)

    The purpose of this study was to investigate the influencing factors of the independent variables, i.e. brand affect, brand trust, customer satisfaction, perceived quality, advertising spending, customer orientation, and CSR toward brand loyalty as dependent variable for the Apple iPhone in Phnom Penh, Cambodia. Then, the conceptual framework was designed from the theoretical framework, and hypotheses were constructed from the conceptual framework in order to know the relationship between dependent variable and independent variable. The researcher ...