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  • 2.01 Martin de Tours School of Management and Economics
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  • Journal of Risk Management and Insurance: Vol. 20 No. 1 (2016)
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  •   AU-IR Home
  • 2 Faculties
  • 2.01 Martin de Tours School of Management and Economics
  • Journal Articles
  • Journal of Risk Management and Insurance
  • Journal of Risk Management and Insurance: Vol. 20 No. 1 (2016)
  • Search
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AuthorSuwanna Kitseree (1)SubjectBancassurance (1)
Cross-buying intention (1)
Relationship marketing (1)Relationship quality (1)The Journal of Risk Management and Insurance (1)The Journal of Risk Management and Insurance -- 2016 (1)... View MoreDate Issued2016 (1)

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The effect of relationship quality on cross-buying intention in bancassurance channel: a study on bank customers in Thailand 

Suwanna Kitseree (Assumption University Press, 2016)
There are limited studies of relationship marketing in Business-to-Consumer, especially in a bancassurance context, although this theory has been previously used in the marketing studies in the past. Thus, this study ...


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Copyright © Assumption University.
All Rights Reserved.

Contact Us

The St. Gabriel's Library   
Hua Mak Campus  
Ramkhamhaeng 24, Hua Mak  
Bangkok Thailand 10240  
Tel.: (662) 3004543-62 Ext. 3402  
Fax.: (662) 7191544  
E-Mail Library : library@au.edu  


The Cathedral of Learning Library
Suvarnabhumi Campus
Bang Na-Trad Km. 26 Bangsaothong
Samuthprakarn Thailand 10540
Tel.: (662) 7232024, 7232025
Fax.: (662) 7191544
E-Mail Library : library@au.edu
 

 

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