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  • 2 Faculties
  • 2.01 Martin de Tours School of Management and Economics
  • Journal Articles
  • Journal of Risk Management and Insurance
  • Journal of Risk Management and Insurance: Vol. 20 No. 1 (2016)
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  •   AU-IR Home
  • 2 Faculties
  • 2.01 Martin de Tours School of Management and Economics
  • Journal Articles
  • Journal of Risk Management and Insurance
  • Journal of Risk Management and Insurance: Vol. 20 No. 1 (2016)
  • Search
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AuthorManeerat Kor-Udom (1)Suwanna Kitseree (1)Subject
The Journal of Risk Management and Insurance (2)
The Journal of Risk Management and Insurance -- 2016 (2)Bancassurance (1)Company reputation (1)Cross-buying intention (1)Customer orientation (1)Heuristic cues (1)Insurance broker's intention (1)Quality of operation (1)Relationship marketing (1)... View MoreDate Issued2016 (2)

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The effect of relationship quality on cross-buying intention in bancassurance channel: a study on bank customers in Thailand 

Suwanna Kitseree (Assumption University Press, 2016)
There are limited studies of relationship marketing in Business-to-Consumer, especially in a bancassurance context, although this theory has been previously used in the marketing studies in the past. Thus, this study ...
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Using heuristic cues for insurance broker's intention to select automobile insurance companies 

Maneerat Kor-Udom (Assumption University Press, 2016)
The purpose of this study is to find the key influencing factors that the brokers used as the heuristic cues when they select the automobile insurance companies and propose it to the end customers. The heuristic theory ...


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Copyright © Assumption University.
All Rights Reserved.

Contact Us

The St. Gabriel's Library   
Hua Mak Campus  
Ramkhamhaeng 24, Hua Mak  
Bangkok Thailand 10240  
Tel.: (662) 3004543-62 Ext. 3402  
Fax.: (662) 7191544  
E-Mail Library : library@au.edu  


The Cathedral of Learning Library
Suvarnabhumi Campus
Bang Na-Trad Km. 26 Bangsaothong
Samuthprakarn Thailand 10540
Tel.: (662) 7232024, 7232025
Fax.: (662) 7191544
E-Mail Library : library@au.edu
 

 

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