Search
Now showing items 1-2 of 2
The effect of relationship quality on cross-buying intention in bancassurance channel: a study on bank customers in Thailand
(Assumption University Press, 2016)
There are limited studies of relationship marketing in Business-to-Consumer, especially in a bancassurance context, although this theory has been previously used in the marketing studies in the past. Thus, this study ...
Using heuristic cues for insurance broker's intention to select automobile insurance companies
(Assumption University Press, 2016)
The purpose of this study is to find the key influencing factors that the brokers used as the heuristic cues when they select the automobile insurance companies and propose it to the end customers. The heuristic theory ...