Segmentation basis : a study of product attributes and shoppers' perception of value on jewelry selection at World Trade Center, Bangkok
by Patchareeporn Jiraprachaya
Title: | Segmentation basis : a study of product attributes and shoppers' perception of value on jewelry selection at World Trade Center, Bangkok |
Author(s): | Patchareeporn Jiraprachaya |
Degree name: | Master of Business Administration |
Degree level: | Masters |
Degree discipline: | Business Administration |
Degree department: | Graduate School of Business |
Degree grantor: | Assumption University |
Issued date: | 2003 |
Publisher: | Assumption University |
Description: |
Thesis (MBA) -- Assumption University, 2003. |
Subject(s): | Market segmentation
Jewelry -- Consumer satisfaction Jewelry making |
Resource type: | Thesis |
Edition: | 1st ed. |
Extent: | 70 p. ; 31 cm. |
Type: | Text |
File type: | application/pdf |
Language: | eng |
Rights: | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. |
URI: | http://repository.au.edu/handle/6623004553/1842 |
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| View AU-Thesis-Fulltext-155935.pdf ( 5.07 MB ) |
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