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dc.contributor.authorRaweewan Chanuanthong
dc.contributor.authorBatra, Adarsh
dc.date.accessioned2017-01-19T01:57:40Z
dc.date.available2017-01-19T01:57:40Z
dc.date.issued2016
dc.identifier.citationAU-GSB e-JOURNAL 9, 1 (June 2016), 25-40en_US
dc.identifier.issn1906-3296
dc.identifier.urihttp://repository.au.edu/handle/6623004553/18868
dc.description.abstractThe study investigated the "push and pull' motivations of visitors at the war memorial sites of the WWII Death Railway museums and cemeteries in Kanchanaburi Province. Also, the study identified how "push and pull' motivations influenced the satisfaction experience and post behavioral intention. Additionally, the study also attempted to explore the relationship between satisfaction of the experience and post behavioral intention. The research utilized self-completion surveys (handed-out) as the quantitative research instrument. The research revealed that there were six motivational factors but only four factors were used in the analysis to explore and reveal their influence on the experience satisfaction and post behavioral intention. It is recommended that tourism-related providers related to sites of Death Railway tragedy should understand the importance of the motivational factors of the visitors and combine these into travel programs and marketing.en_US
dc.format.extent16 pagesen_US
dc.format.mimetypeapplication/pdfen_US
dc.language.isoengen_US
dc.publisherAssumption University Pressen_US
dc.rightsThis work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.en_US
dc.subjectDark tourismen_US
dc.subjectTravel motivationen_US
dc.subjectPush motivationen_US
dc.subjectPull motivationen_US
dc.subjectExperience satisfactionen_US
dc.subjectPost behavioral intentionen_US
dc.subject.otherAU-GSB e-Journal
dc.subject.otherAU-GSB e-Journal -- 2016
dc.titleDark tourism: push-pull motivations, satisfaction experience and post behavioral intention-sites of Death Railway tragedy Kanchanaburi Province, Thailanden_US
dc.typeTexten_US
dc.rights.holderAssumption Universityen_US
mods.genreJournal Articleen_US
au.link.externalLink[Full Text] (http://www.assumptionjournal.au.edu/index.php/AU-GSB/article/view/2518/1716)


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