The factors affecting the attribute attitude towards credit card; the case study of credit card for bangkokian's generation X and Y
by Parnuphan Phaisuwat; Rawin Vongurai
Title: | The factors affecting the attribute attitude towards credit card; the case study of credit card for bangkokian's generation X and Y |
Author(s): | Parnuphan Phaisuwat
Rawin Vongurai |
Issued date: | 2016 |
Publisher: | Assumption University Press |
Citation: | AU-GSB e-JOURNAL 9, 2 (December 2016), 128-133 |
Abstract: |
This study aimed to understand the factors that affect attitude toward credit card by bangkokian and also find the difference between generation X and Y in attitude toward credit card. The questionaire was conducted and collected 410 respondents by convenience, quota and snow-ball sampling method. The methods used to analyze the data are linear regression and independent sample t-test. The result shows free spending has the strongest effect to attitude toward credit card and there is significant difference between Gen-X and Y in attitude toward credit card. |
Subject(s): | AU-GSB e-Journal
AU-GSB e-Journal -- 2016 |
Keyword(s): | Attitude
Financial product Credit card Anxiety Need for precautionary saving Free spending Generation X Generation Y |
Resource type: | Journal Article |
Extent: | 6 pages |
Type: | Text |
File type: | application/pdf |
Language: | eng |
Rights: | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. |
Rights holder(s): | Assumption University |
URI: | http://repository.au.edu/handle/6623004553/18876 |
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