The effects of price-comparison advertising on buyers' perceived acquisition value, transaction value, and behavioral intentions : a study of price-comparison advertising on color television in retial stores
The effects of price-comparison advertising on buyers' perceived acquisition value, transaction value, and behavioral intentions : a study of price-comparison advertising on color television in retial stores
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Published date
2003
Resource type
Publisher
Assumption University
ISBN
ISSN
DOI
Call no.
Thesis 658.82 R942e 2003
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Edition
1st ed.
Copyrighted date
Language
eng
File type
application/pdf
Extent
88 p. : ill. ; 30 cm.
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Citation
Degree name
Master of Business Administration
Degree level
Masters
Degree discipline
Business Administration
Degree department
Graduate School of Business
Degree grantor
Assumption University
Abstract
Table of contents
Description
Thesis (MBA) -- Assumption University, 2003.
Includes bibliography.
Includes bibliography.
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This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
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Location
AU Archives, 4th Floor (Cathedral of Learning)