AU Journal of Management: Vol. 2, No. 1 (2004)
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ItemEnvironmental scanning practices during periods of high uncertainty(Assumption University, 2004)The research on environmental scanning practices of medium sized finance companies in Thailand, during and after the 1997 economic crisis, shows that companies with well-organized and managed environmental scanning process have steered through the turbulent environment and have become highly competitive in their posture. As companies focus on short and long term horizons and look at a broader set of factors they are able to better foresee changes in the environment and respond towards these movements more pragmatically. The multi tier environmental scanning process inside these organizations helps in identifying opportunities for new products and services. However, companies who base their decisions on imitating competitors are vulnerable to the turbulent changes in the environment and are on the horns of a dilemma. They have not only to recover their non-performing loans but also need big effort to improve their products and services to face stiffer competition.
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ItemStrategic human resource management in Thailand(Assumption University, 2004)The purpose of this article is to review relevant literature and discussion about concepts, theories, and approaches in strategic human resource management. Empirical studies of related subjects which have been carried out overseas and in Thailand are also explored in this article. The author concludes by arguing that the future of Thai organizations depends more heavily than ever before on the quality of the management of its people. To equip the Thai HR professionals and business practitioners with the human resources skills needed to undertake value-added activities and to demonstrate that these business and strategic activities can successfully be developed and implemented, the author strongly urges that universities and graduate institutes in Thailand will need competent faculties and experienced researchers with a wide variety of human resources and business skills who are dedicated to develop academic programs and carry out HRM research that will respond to_the needs of the future organizations. Although substantial advances in Human Resource Management research has been made during the past ten years, considerable work still remains to be done.
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ItemThe effects of bundle composition, price, framing, and familiarity on consumers' purchase intention(Assumption University, 2004)This paper attempts to investigate the effects of bundle composition, price level, price sensitivity, frame and familiarity on consumers purchase intention. The bundle products under study composed of Pantene shampoo and conditioner, and Pantene shampoo and Parodontax toothpaste. A laboratory experiment was employed. Findings showed that bundle composition, price level, price sensitivity, frame and familiarity influenced purchase intention. The finding also showed that there exists an interaction effect between price levels and frames of bundling.
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ItemAn examination of human resource management practices by Japanese expatriate managers and their Impact on job satisfaction of employees of Matsui (Asia) Co., Ltd.(Assumption University, 2004)This paper explored the job satisfaction of employees of Matsui (Asia) Co., Ltd. (MA CJ, a foreign subsidiary of Matsui Mfg. Co., Ltd., which employs an ethnocentric staffing policy. A survey was used to assess employees ' perceptions toward MAC s management policies in general and toward Japanese expatriate managers on four dimensions of management skill. Job satisfaction was assessed in terms of the four dimensions of Herzberg s Motivation-Hygiene theory. Demographic attributes also were assessed. Attitudes toward MA Cs ethnocentric staffing policy also were explored through an open-ended question and a focus group. Results indicated that respondents held both positive and negative attitudes toward management, but the perception that MAC has an ethnocentric staffing policy is more strongly associated with positive attitudes. Job satisfaction was most clearly related to the perception that work is challenging and that management is flexible.
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ItemThe importance of resource-based view in export performance of SMEs in Thailand(Assumption University, 2004)This study focuses on the importance of manufacturing SMEs in the Thai export economy and develops propositions based on the Resource-Based View adapted from the Strategic Management literature. This study also highlights the important link between variety of firm resources and export performance.