AU Journal of Management: Vol. 2, No. 1 (2004)
Recent Submissions
Environmental scanning practices during periods of high uncertainty
(Assumption University, 2004)
The research on environmental scanning practices of medium sized finance companies in Thailand, during
and after the 1997 economic crisis, shows that companies with well-organized and managed environmental
scanning process have steered through the turbulent environment and have become highly competitive in their
posture. As companies focus on short and long term horizons and look at a broader set of factors they are able
to better foresee changes in the environment and respond towards these movements more pragmatically. ...
Strategic human resource management in Thailand
(Assumption University, 2004)
The purpose of this article is to review relevant literature and discussion about concepts, theories, and
approaches in strategic human resource management. Empirical studies of related subjects which have been
carried out overseas and in Thailand are also explored in this article. The author concludes by arguing that the
future of Thai organizations depends more heavily than ever before on the quality of the management of its
people. To equip the Thai HR professionals and business practitioners with the human resources ...
The effects of bundle composition, price, framing, and familiarity on consumers' purchase intention
(Assumption University, 2004)
This paper attempts to investigate the effects of bundle composition, price level, price sensitivity, frame
and familiarity on consumers purchase intention. The bundle products under study composed of Pantene shampoo
and conditioner, and Pantene shampoo and Parodontax toothpaste. A laboratory experiment was employed.
Findings showed that bundle composition, price level, price sensitivity, frame and familiarity influenced purchase
intention. The finding also showed that there exists an interaction effect between price lev...
An examination of human resource management practices by Japanese expatriate managers and their Impact on job satisfaction of employees of Matsui (Asia) Co., Ltd.
(Assumption University, 2004)
This paper explored the job satisfaction of employees of Matsui (Asia) Co., Ltd. (MA CJ, a foreign subsidiary
of Matsui Mfg. Co., Ltd., which employs an ethnocentric staffing policy. A survey was used to assess employees '
perceptions toward MAC s management policies in general and toward Japanese expatriate managers on four
dimensions of management skill. Job satisfaction was assessed in terms of the four dimensions of Herzberg s
Motivation-Hygiene theory. Demographic attributes also were assessed. Attitudes tow...
The importance of resource-based view in export performance of SMEs in Thailand
(Assumption University, 2004)
This study focuses on the importance of manufacturing SMEs in the Thai export economy and develops
propositions based on the Resource-Based View adapted from the Strategic Management literature. This study
also highlights the important link between variety of firm resources and export performance.