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dc.contributor.authorKannampuzha, Nimmi Paul
dc.date.accessioned2015-06-26T05:13:56Z
dc.date.available2015-06-26T05:13:56Z
dc.date.issued2006
dc.identifier.urihttp://repository.au.edu/handle/6623004553/1906
dc.descriptionThesis (MBA) -- Assumption University, 2006.
dc.descriptionIncludes bibliography.
dc.format.extent102 p. ; 30 cm.
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherAssumption University
dc.rightsThis work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
dc.subject.otherBrand name products -- Psychological aspects
dc.subject.otherConsumers -- Attitudes
dc.subject.otherConsumer behaviour
dc.subject.otherMarketing research
dc.titleA study of factors influencing consumer attitude towards cause brand alliance
dc.typeText
mods.edition1st ed.
mods.genreThesis
mods.location.physicalLocationAU Archives, 4th Floor (Cathedral of Learning)
thesis.degree.departmentGraduate School of Business
thesis.degree.disciplineBusiness Administration
thesis.degree.grantorAssumption University
thesis.degree.levelMasters
thesis.degree.nameMaster of Business Administration
au.identifier.bibno0018-5993
au.identifier.callnoThesis 658.8343 K16s 2006


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    วิทยานิพนธ์ระดับปริญญาโท

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