An investigation of consumer's preferences for attributes of air conditioners : the conjoint-based application
by Niphon Wangcharoenrat
Title: | An investigation of consumer's preferences for attributes of air conditioners : the conjoint-based application |
Author(s): | Niphon Wangcharoenrat |
Degree level: | Masters |
Degree department: | Graduate School of Business |
Degree grantor: | Assumption University |
Issued date: | 2001 |
Publisher: | Assumption University |
Description: |
A thesis submitted in partial fulfillment of the requirements for the degree of Master of Business Administration. |
Subject(s): | Consumer behavior
Air conditioning -- Marketing |
Resource type: | Thesis |
Edition: | 1st ed. |
Extent: | 105 p. : ill. ; 31 cm. |
Type: | Text |
File type: | application/pdf |
Language: | eng |
Rights: | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. |
URI: | http://repository.au.edu/handle/6623004553/1921 |
Files in this item (EXCERPT) |
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| View AU-Thesis-Abstract-144869.pdf ( 446.50 KB ) |
Files in this item (CONTENT) |
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| View AU-Thesis-Fulltext-144869.pdf ( 5.41 MB ) |
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