Online shopping behaviour: a comparative study between Indians in Bangalore and Thais in Bangkok
by George, Wilfred Joseph
Title: | Online shopping behaviour: a comparative study between Indians in Bangalore and Thais in Bangkok |
Author(s): | George, Wilfred Joseph |
Degree name: | Master of Business Administration |
Degree level: | Masters |
Degree discipline: | Marketing |
Degree department: | Graduate School of Business |
Degree grantor: | Assumption University |
Issued date: | 2015 |
Publisher: | Bangkok : Assumption University |
Description: |
Thesis (M.B.A.)--Assumption University, 2015. |
Subject(s): | Electronic commerce
Electronic business Consumer satisfaction Consumer satisfaction -- Evaluation |
Keyword(s): | E-commerce
Online shopping behaviour Customer satisfaction Consumer behaviours of Indians Consumer behaviours of Thais |
Resource type: | Thesis |
Extent: | 129 p. ; 30 cm. + 2 CD-ROMs (4 3/4 in.) |
Type: | Text |
File type: | application/pdf |
Language: | eng |
Rights: | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. |
Rights holder(s): | Assumption University |
URI: | http://repository.au.edu/handle/6623004553/19229 |
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