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dc.contributor.authorKrivic, Sarah J.
dc.contributor.authorLoh, Aaron
dc.identifier.citationInternational Research E-Journal on Business and Economics 2, 2 (December 2016), 56-71en_US
dc.description.abstractThis study focused on brand loyalty for an international, franchised Fitness Health Club in Vienna, Austria. The researcher found six independent variables in order to analyse customers' brand loyalty towards the above mentioned Fitness Health Club. The data was collected through 366 useful questionnaires from the Fitness Health Club and its day-to-day customers and members in Vienna, Austria. The research tested the relationship between brand loyalty and seven variables, which were advertising spending, brand image, brand trust, customer orientation, corporate social responsibility (CSR), satisfaction and overall valuation of services. The researcher finds that all null hypotheses were rejected through the Pearson Correlation technique, which showed that there were statistically positive relationships among the variables.en_US
dc.format.extent16 pagesen_US
dc.publisherAssumption University Pressen_US
dc.rightsThis work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.en_US
dc.subjectAdvertising spendingen_US
dc.subjectBrand imageen_US
dc.subjectBrand trusten_US
dc.subjectCustomer orientationen_US
dc.subjectCorporate Social Responsibility (CSR)en_US
dc.subjectSatisfaction and overall valuation of servicesen_US
dc.subject.otherInternational Research E-Journal on Business and Economics
dc.subject.otherInternational Research E-Journal on Business and Economics -- 2016
dc.titleFactors relating to brand loyalty of a Fitness Health Club franchise Business in Vienna, Austriaen_US
dc.rights.holderAssumption Universityen_US
mods.genreJournal Articleen_US[Full Text] (

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