Effect of e-wom factors towards e-reservation: a case study on e-receivers of 4 and 5 stars hotel services in Bangkok
by Sakipour, Salman
Title: | Effect of e-wom factors towards e-reservation: a case study on e-receivers of 4 and 5 stars hotel services in Bangkok |
Author(s): | Sakipour, Salman |
Degree name: | Master of Business Administration |
Degree level: | Masters |
Degree discipline: | Marketing |
Degree department: | Graduate School of Business |
Degree grantor: | Assumption University |
Issued date: | 2016 |
Publisher: | Bangkok : Assumption University |
Description: |
Thesis (M.B.A.)--Assumption University, 2016. |
Keyword(s): | Electronic Word of Mouth (eWOM)
e-wom Online reservation e-receivers e-reservation Hotel services |
Resource type: | Thesis |
Extent: | viii, 141 p. ; 30 cm. |
Type: | Text |
File type: | application/pdf |
Language: | eng |
Rights: | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. |
Rights holder(s): | Assumption University |
URI: | http://repository.au.edu/handle/6623004553/19694 |
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