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Effect of e-wom factors towards e-reservation: a case study on e-receivers of 4 and 5 stars hotel services in Bangkok

by Sakipour, Salman

Title:

Effect of e-wom factors towards e-reservation: a case study on e-receivers of 4 and 5 stars hotel services in Bangkok

Author(s):

Sakipour, Salman

Degree name:

Master of Business Administration

Degree level:

Masters

Degree discipline:

Marketing

Degree department:

Graduate School of Business

Degree grantor:

Assumption University

Issued date:

2016

Publisher:

Bangkok : Assumption University

Description:

Thesis (M.B.A.)--Assumption University, 2016.
Includes bibliography.

Keyword(s):

Electronic-Word-of-Mouth
e-wom
Online reservation
e-receivers
e-reservation
Hotel services

Resource type:

Thesis

Extent:

viii, 141 p. ; 30 cm.

Type:

Text

File type:

application/pdf

Language:

eng

Rights:

This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.

Rights holder(s):

Assumption University

URI:

http://repository.au.edu/handle/6623004553/19694
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  • Theses [1256]


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Samuthprakarn Thailand 10540
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Fax.: (662) 7191544
E-Mail Library : library@au.edu
 

 



Copyright © Assumption University.
All Rights Reserved.

Contact Us

The St. Gabriel's Library   
Hua Mak Campus  
Ramkhamhaeng 24, Hua Mak  
Bangkok Thailand 10240  
Tel.: (662) 3004543-62 Ext. 3402  
Fax.: (662) 7191544  
E-Mail Library : library@au.edu  


The Cathedral of Learning Library
Suvarnabhumi Campus
Bang Na-Trad Km. 26 Bangsaothong
Samuthprakarn Thailand 10540
Tel.: (662) 7232024, 7232025
Fax.: (662) 7191544
E-Mail Library : library@au.edu
 

 

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