Now showing items 1-2 of 2
The B2C e-commerce index of Thailand- A paradox of online penetration
(Social Science Research Network, 2018-10-28)
The present study is an investigation into the penetration of business-to-consumer ecommerce in Thailand. The study has been conducted by a field survey among the consumers by questionnaire method and collected samples ...
Impact of B2C e-Commerce on small retailers in Thailand: An investigation into Profitability, Operating efficiency, and Employment generation.
(eBUSINESS & eCOMMERCE eJOURNAL, 2019-01-18)
The purpose of the present study is to investigate the economic and social impacts of business-to-consumer (B2C) e-commerce in the small retail sector of certain commodities in Thailand. A primary sample survey was conducted ...