Now showing items 1-3 of 3
The B2C e-commerce index of Thailand- A paradox of online penetration
(Social Science Research Network, 2018-10-28)
The present study is an investigation into the penetration of business-to-consumer ecommerce in Thailand. The study has been conducted by a field survey among the consumers by questionnaire method and collected samples ...
Impact of B2C e-Commerce on small retailers in Thailand: An investigation into Profitability, Operating efficiency, and Employment generation.
(eBUSINESS & eCOMMERCE eJOURNAL, 2019-01-18)
The purpose of the present study is to investigate the economic and social impacts of business-to-consumer (B2C) e-commerce in the small retail sector of certain commodities in Thailand. A primary sample survey was conducted ...
Impact of Perceived Usefulness on Attitude of members for having Christian Church’s website in Thailand - A Moderated Mediation Model
(Web Technology eJournal, 2020)
The purpose of the study was to evaluate the online presence of Christian churches in Thailand, and to test the influence of perceived usefulness of Church’s website on the attitude of members to have or improve the website. ...