A study on consumer product involvement for mobile phone
by Nantawan Chaisompong
Title: | A study on consumer product involvement for mobile phone |
Author(s): | Nantawan Chaisompong |
Degree level: | Masters |
Degree department: | Graduate School of Business |
Degree grantor: | Assumption University |
Issued date: | 2001 |
Publisher: | Assumption University |
Description: |
A thesis submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, Assumption University. |
Subject(s): | Consumer behavior
Marketing research -- Mobile phone |
Resource type: | Thesis |
Edition: | 1st ed. |
Extent: | 78 p. ; 31 cm. |
Type: | Text |
File type: | application/pdf |
Language: | eng |
Rights: | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. |
URI: | http://repository.au.edu/handle/6623004553/2009 |
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| View AU-Thesis-Abstract-124894.pdf ( 388.02 KB ) |
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| View AU-Thesis-Fulltext-124894.pdf ( 2.79 MB ) |
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