A study of the factors affecting customer loyalty towards Min-Lan Rakhine Restaurants in Yangon, Myanmar
by Seinn, Khin Yadanar
Title: | A study of the factors affecting customer loyalty towards Min-Lan Rakhine Restaurants in Yangon, Myanmar |
Author(s): | Seinn, Khin Yadanar |
Degree name: | Master of Business Administration |
Degree level: | Masters |
Degree discipline: | Marketing |
Degree department: | Graduate School of Business |
Degree grantor: | Assumption University |
Issued date: | 2017 |
Publisher: | Bangkok : Assumption University |
Description: |
Thesis (M.B.A.)--Assumption University, 2017. |
Keyword(s): | Customer loyalty
Customer perceived value Customer satisfaction Restaurant image Service quality Min-Lan Rakhine Restaurant in Yangon, Myanmar |
Resource type: | Thesis |
Extent: | xi, 169 p. : ill. ; 30 cm. +2 CD-ROMs |
Type: | Text |
File type: | application/pdf |
Language: | eng |
Rights: | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. |
Rights holder(s): | Assumption University |
URI: | http://repository.au.edu/handle/6623004553/20514 |
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| View AU-Thesis-Fulltext-20514.pdf ( 6,981.56 KB ) |
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