International Market Expansion of ‘Jintan Nude’ in Thailand

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Article-Abstract-20742.pdf (203.23 KB)
Published date
2012
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Article
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eng
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application/pdf
Extent
17 pages
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Authors
Racela, Olimpia C.
 Amonrat Thoumrungroje
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Citation
Emerald Emerging Markets Case Studies 2,4 (2012): 1-17
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punsarn.dc.description.sponsorship
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International marketing
 Market expansion
 Oral health care
 Product innovation
 Importer/distributor
 Small business management
 Thailand
 Marketing strategy
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URI
https://repository.au.edu/handle/6623004553/20742
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