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A Framework of Incorporating Thai Social Networking Data in Online Marketing Survey

by Nitipan Ratanasawadwat; Rachsuda Jiamthapthaksin; Than Htike Aung

Title:

A Framework of Incorporating Thai Social Networking Data in Online Marketing Survey

Author(s):

Nitipan Ratanasawadwat
Rachsuda Jiamthapthaksin
Than Htike Aung

Contributor(s):

Assumption University. Vincent Mary School of Science and Technology

Issued date:

2016

Citation:

7th International Conference on Information Science and Application (ICISA) 2016 at Ho Chi Minh City, Vietnam: iCaste/Springer Published in Springer LNEE. No. 37. Page 1169-117

Abstract:

With the introduction of high-speed Internet and smartphones at an affordable price range, many Thai citizens possess smartphones and utilize them as part of their daily life activities. The high mobile phones penetration and social networking usage is conductive to new approaches in performing marketing survey. This research proposes a framework that automatically incorporates Thai social networking data with online marketing survey for marketing analysis. In particular, it provides online marketing survey to a respondent, and automatically associates his/her Facebook data for further analysis. The benefits of the framework includes reducing manpower required in traditional surveys, offers easy accessibility to the respondents, automatically retrieving social networking data, and associating them the online questionnaires of each respondent for further marketing analysis.

Keyword(s):

Thai social networking data
Online marketing survey
A survey framework

Resource type:

Conference Paper

Extent:

9 pages

Type:

Text

File type:

application/pdf

Language:

eng

Rights holder(s):

Nitipan Ratanasawadwat
Rachsuda Jiamthapthaksin
Than Htike Aung

URI:

http://repository.au.edu/handle/6623004553/20776
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  • Conference Papers [18]


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Copyright © Assumption University.
All Rights Reserved.

Contact Us

The St. Gabriel's Library   
Hua Mak Campus  
Ramkhamhaeng 24, Hua Mak  
Bangkok Thailand 10240  
Tel.: (662) 3004543-62 Ext. 3402  
Fax.: (662) 7191544  
E-Mail Library : library@au.edu  


The Cathedral of Learning Library
Suvarnabhumi Campus
Bang Na-Trad Km. 26 Bangsaothong
Samuthprakarn Thailand 10540
Tel.: (662) 7232024, 7232025
Fax.: (662) 7191544
E-Mail Library : library@au.edu
 

 

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