A Framework of Incorporating Thai Social Networking Data in Online Marketing Survey
by Nitipan Ratanasawadwat; Rachsuda Jiamthapthaksin; Than Htike Aung
Title: | A Framework of Incorporating Thai Social Networking Data in Online Marketing Survey |
Author(s): | Nitipan Ratanasawadwat
Rachsuda Jiamthapthaksin Than Htike Aung |
Contributor(s): | Assumption University. Vincent Mary School of Science and Technology |
Issued date: | 2016 |
Citation: | 7th International Conference on Information Science and Application (ICISA) 2016 at Ho Chi Minh City, Vietnam: iCaste/Springer Published in Springer LNEE. No. 37. Page 1169-117 |
Abstract: |
With the introduction of high-speed Internet and smartphones at an affordable price range, many Thai citizens possess smartphones and utilize them as part of their daily life activities. The high mobile phones penetration and social networking usage is conductive to new approaches in performing marketing survey. This research proposes a framework that automatically incorporates Thai social networking data with online marketing survey for marketing analysis. In particular, it provides online marketing survey to a respondent, and automatically associates his/her Facebook data for further analysis. The benefits of the framework includes reducing manpower required in traditional surveys, offers easy accessibility to the respondents, automatically retrieving social networking data, and associating them the online questionnaires of each respondent for further marketing analysis. |
Keyword(s): | Thai social networking data
Online marketing survey A survey framework |
Resource type: | Conference Paper |
Extent: | 9 pages |
Type: | Text |
File type: | application/pdf |
Language: | eng |
Rights holder(s): | Nitipan Ratanasawadwat Rachsuda Jiamthapthaksin Than Htike Aung |
URI: | http://repository.au.edu/handle/6623004553/20776 |
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