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Measuring Player's Perceptions of Mobile Games from Gameplay Data -- A Case Study from Mobile Game Offerings from Playlab

by Pisal Setthawong; Saranpat Thanadsornsarn

Title:

Measuring Player's Perceptions of Mobile Games from Gameplay Data -- A Case Study from Mobile Game Offerings from Playlab

Author(s):

Pisal Setthawong
Saranpat Thanadsornsarn

Issued date:

2016-01

Citation:

The XV International Business and Economy Conference, IBEC 2016, held in Nurtingen, Stuttgart Metropolitan Region, Germany in Jan. 6-9, 2016 (Nurtingen-Geislingen University

Abstract:

In measuring player’s perception of computer games, there are many approaches that could be utilized. The usage of questionnaires, player observation, abstract models, and other approaches have been utilized over the years in this problem domain. Though the traditional approaches have been used quite effectively, there is room for improvement. Due to better Internet infrastructure, many players are online which allows game developers to develop games that can collect gameplay data. With this gameplay data, it is possible to analyze the gameplay data for patterns that could measure the players’ perception of the game. Using gameplay data can help remove certain bias that are present in traditional approaches in the measurement of player’s perception. In this paper, a number of data analytics that is used to measure players’ perception from game play data that is used in mobile games from Playlab, a leading casual game developer and publisher, is described.

Keyword(s):

Data analytics
Qualitative analysis
Data analysis
Customer perception
Mobile games
F2P games

Resource type:

Conference Paper

Extent:

12 pages

Type:

Text

File type:

application/pdf

Language:

eng

Rights holder(s):

Pisal Setthawong
Saranpat Thanadsornsarn

URI:

http://repository.au.edu/handle/6623004553/20808
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  • Conference Papers [18]


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Copyright © Assumption University.
All Rights Reserved.

Contact Us

The St. Gabriel's Library   
Hua Mak Campus  
Ramkhamhaeng 24, Hua Mak  
Bangkok Thailand 10240  
Tel.: (662) 3004543-62 Ext. 3402  
Fax.: (662) 7191544  
E-Mail Library : library@au.edu  


The Cathedral of Learning Library
Suvarnabhumi Campus
Bang Na-Trad Km. 26 Bangsaothong
Samuthprakarn Thailand 10540
Tel.: (662) 7232024, 7232025
Fax.: (662) 7191544
E-Mail Library : library@au.edu
 

 

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