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dc.contributor.authorBing, Zhu
dc.identifier.citationProceedings of the 2012 Cambridge Business & Economics Conference, Murray Edwards College, Cambridge University, UK., June 27-28, 2012, 1-13en_US
dc.description.abstractThe consumption of organic food has risen due to consumers’ concerns over issues regarding the environmental problems, food safety and health. This study explores the effects of factors (environmental advertisements, health consciousness, and personal norms) on organic food consumption in Shanghai. The data was collected from 400 consumers at 4 Carrefour supermarkets in Shanghai who purchased organic food. All hypotheses were analyzed by SEM (structural equation model). The research outcomes revealed that organic food consumption was positively related with environmental advertisement (β=0.56 p<0.001), health consciousness (β=0.19, p<0.01), and personal norm (β=0.22, p<0.001). The results imply that environmental advertisement is the chief factor for consumers to purchase organic food, and it is the most effective tool to reach those consumers who are aware of environmental and health issues.en_US
dc.format.extent13 pagesen_US
dc.subjectOrganic fooden_US
dc.subjectEnvironmental advertisementen_US
dc.subjectPersonal normen_US
dc.subjectHealth consciousnessen_US
dc.titleThe Impact of Environmental Advertisement, Health Consciousness and Personal Norm on Organic Food Consumption in Shanghai, Chinaen_US
dc.rights.holderBing, Zhuen_US
mods.genreProceeding Paperen_US[Full Text] (

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