How online trust influence B2C e-Commerce adoption? An empirical study among Asian online shoppers
How online trust influence B2C e-Commerce adoption? An empirical study among Asian online shoppers
Files (excerpt)
Published date
2012-08
Resource type
Publisher
ISBN
ISSN
DOI
Call no.
Other identifier(s)
Edition
Copyrighted date
Language
eng
File type
application/pdf
Extent
12 pages
Other title(s)
Authors
Advisor
Other Contributor(s)
Citation
Proceedings of the 18th Americas Conference on Information Systems (AMCIS 2012), Seattle, USA., August 9-12, 2012, 1-12
Degree name
Degree level
Degree discipline
Degree department
Degree grantor
Abstract
Though many previous studies has proved the importance of trust from various perspectives, the researches about online
consumer’s trust are fragmented in nature and still it need more attention from academics. Lack of consumers trust in online
systems is a critical impediment to the success of e-Commerce. Therefore it is important to explore the critical factors that
affect the formation of user’s trust in online environments. The main objective of this paper is to analyze the effects of
various antecedents of online trust and to predict the user’s intention to engage in online transaction based on their trust in the
Information systems. This study is conducted among Asian online consumers and later the results were compared with those
from Non-Asian regions. Another objective of this paper is to integrate De Lone and McLean model of IS Success and
Technology Acceptance Model (TAM) for measuring the significance of online trust in e-Commerce adoption. The results of
this study show that perceived security, perceived privacy, vendor familiarity, system quality and service quality are the
significant antecedents of online trust in a B2C e-Commerce context.