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The Impact of Internet Banking Service on Customer Satisfaction in Thailand: A Case Study in Bangkok

by Rangsan Nochai; Titida Nochai

Title:

The Impact of Internet Banking Service on Customer Satisfaction in Thailand: A Case Study in Bangkok

Author(s):

Rangsan Nochai
Titida Nochai

Issued date:

2013

Citation:

International Journal of Humanities and Management Sciences (IJHMS) Volume 1, Issue 1 (2013), 101-105

Abstract:

The purpose of this study was to find the internet banking service dimensions that will have the impact on customer satisfaction among top three banks in the Bangkok area: Bangkok Bank, Kasikorn Bank and Siam Commercial Bank. Questionnaires were used to collect data from 450 respondents by using quota sampling. Multinomial logistic regression analysis was employed to obtain the important internet banking service dimensions that have the impact on customer satisfaction. Results showed that providing 24hours-7days service, completing a task accurately, contacting staff to check immediately, providing accurate information & up to date, transaction process is fast, and providing online registration times were the important factors that have the impact on customer satisfaction.

Keyword(s):

Customer satisfaction
Internet banking services
Logistic regression analysis

Resource type:

Article

Extent:

5 pages

Type:

Text

File type:

application/pdf

Language:

eng

Rights holder(s):

Rangsan Nochai
Titida Nochai

URI:

http://repository.au.edu/handle/6623004553/20966
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The Cathedral of Learning Library
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Samuthprakarn Thailand 10540
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Fax.: (662) 7191544
E-Mail Library : library@au.edu
 

 



Copyright © Assumption University.
All Rights Reserved.

Contact Us

The St. Gabriel's Library   
Hua Mak Campus  
Ramkhamhaeng 24, Hua Mak  
Bangkok Thailand 10240  
Tel.: (662) 3004543-62 Ext. 3402  
Fax.: (662) 7191544  
E-Mail Library : library@au.edu  


The Cathedral of Learning Library
Suvarnabhumi Campus
Bang Na-Trad Km. 26 Bangsaothong
Samuthprakarn Thailand 10540
Tel.: (662) 7232024, 7232025
Fax.: (662) 7191544
E-Mail Library : library@au.edu
 

 

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