Examining Factors which Influence Repurchase Intention for Walk-in Customers at IKEA, Bangkok

Abstract

As customers come from different organizations, the behavior of customers to spend money and buy more is different so, their satisfaction and intention to purchase will be naturally different. This research has the objective to study and examine the variables that influence customer satisfaction towards repurchase intention of walk-in customers at IKEA, Bangkok in order to enhance customer satisfaction towards repurchase intentions in the store The sample of this research consisted of 395 respondents, who participated in the survey; data was analysed by using a probability sampling method. The data, was collected from all walk-in customers of IKEA, through questionnaires, which were distributed by the researcher and the data so gathered was analysed by using SPSS program, to obtain accurate results. The results demonstrated that there was a strong positive relationship between independent factors (product feature, showroom layout, technical, marketing communication) and customer satisfaction towards repurchase intentions of walk-in customers at IKEA, Bangkok.