Recent Submissions

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    An exploration of the transition of a startup enterprise in the shared accommodation business 

    Fernando, Maria Socorro Cristina L. (Assumption University Press, 2017)

    The study is a qualitative research using interview data to determine the characteristics of the startup enterprise in the shared accommodation business. The data was analyzed using inter-coding analysis for qualitative study. The startup reveals characteristics typical of the organizations the creativity phase of Greiner’s organization growth were systems needs to be organized and leadership and management need to set up the strategic direction for the company including better operational management systems. The management and employees aspire...
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    An importance performance-performance analysis of African students' perception on enrolling at Thai Universities 

    Ngwira, Emmanuel Prince (Assumption University Press, 2017)

    This study focuses on African students’ perception on enrolling at Thai Universities using the Importance-Performance Analysis (IPA), so the objectives are set to describe the African students’ perception of their university experience upon studying in Thailand and identifying the extent to which these perceptions can lead to what Thai universities services for them. The reason behind the need to study on perception on enrolling at Thai Universities is that these universities are no exception when it comes to marketing on international studies ...
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    The influence of personality on tourist behaviors: the study of motivations, satisfaction, and loyalty 

    Issara Kaewumpai (Assumption University Press, 2017)

    This study aims to reveal the influence of tourist personality on key interrelated factors in the visitation process including tourist motivation, destination satisfaction, and destination loyalty, and to investigate the relationships among these factors. The sample population includes first-time American tourists who visited the three locations in Thailand. The study findings indicate that (1) Psychographic personality and Allocentric personality positively influence tourist motivation; (2) only the motivation of Psychographics and the motivat...

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