Recent Submissions

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    Behavioral intention of Bangkokians to adopt mobile payment services by type of users 

    Benjaporn Benjangjaru; Rawin Vongurai (Assumption University Press, 2018)

    Technology and Trend of mobile payment or cashless wallet have continuously grown and the potential to replace the traditional payment method is large. The purpose of this study is to understand the factors that impact customer behavioral intention to start using mobile payment service in the case of Thai people in Bangkok. Also, investigate the difference between 2 types of user as personal used user and business owner user toward the behavioral intention to adopt mobile payment services. A conceptual model in this study was developed based on...
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    Development of an eLearning model in SMEs management skills for Thai food clusters 

    Patarakit Phisarnchananan; Pornpop Saengthong; Chitapa Ketavan (Assumption University Press, 2018)

    The main objective of the study was to develop a web-based learning model in Small and Medium Enterprises (SMEs) management skills for Thai Food Clusters called MONARCHIST model. The model was conducted based on the needs of learners and experts’ recommendations by using Learning Management System (LMS) to facilitate an online course. The efficiency of the eLearning model developed was analyzed as well as the satisfaction of the Thai Food Industrial entrepreneurs towards the LMS. This study assesses the utility of mixed methods designs that int...

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