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dc.contributor.authorThaninrath Wonggotwarin
dc.contributor.authorKim, Seongdok
dc.identifier.citationAU-GSB e-JOURNAL 10, 1 (June 2017), 223-231en_US
dc.description.abstractThe objective of research is to examine the effect of product’s factors which are product quality, service quality, brand image, and product design of condominium toward purchase intention of condominiums in Bangkok. In Thailand, due to the popularity of condominiums, the expansion of investment on this market has continually grown year by year and the condominium market has become highly competitive. This current research is significant in that it would help condominium developers know about what kind of condominiums preferred by potential buyers in greatly competitive market as in Bangkok. A survey questionnaire was utilized and it was distributed via online platforms. Data were collected from sample of 400 people who are considering to purchase condominiums in Bangkok. Findings of this research show that product design, product quality, and brand image are statistically significant predictors for purchase intention. Critical and practical recommendations for condominium developers and marketers are suggested to secure their competitiveness in the condominium market.en_US
dc.format.extent9 pagesen_US
dc.publisherAssumption University Pressen_US
dc.rightsThis work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.en_US
dc.subjectBrand imageen_US
dc.subjectProduct designen_US
dc.subjectProduct qualityen_US
dc.subjectPurchase intentionen_US
dc.subjectService qualityen_US
dc.subject.otherAU-GSB e-Journalen_US
dc.subject.otherAU-GSB e-Journal -- 2017en_US
dc.titleThe products' factors affecting purchase intention: a case study of condominium in Bangkok, Thailanden_US
dc.rights.holderAssumption Universityen_US
mods.genreJournal Articleen_US[Full Text] (

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