• English
    • ไทย
  • English 
    • English
    • ไทย
  • Login
View Item 
  •   AU-IR Home
  • 2 Faculties
  • 2.01 Martin de Tours School of Management and Economics
  • Conference Papers
  • View Item
  •   AU-IR Home
  • 2 Faculties
  • 2.01 Martin de Tours School of Management and Economics
  • Conference Papers
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.

Browse

All of AU-IRCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsResource TypesThis CollectionBy Issue DateAuthorsTitlesSubjectsResource Types

My Account

LoginRegister

Loyalty in Department Store Online Shopping

by Nitipan Ratanasawadwat

Title:

Loyalty in Department Store Online Shopping

Author(s):

Nitipan Ratanasawadwat

Issued date:

2015-01

Citation:

XIV International Business and Economy Conference (IBEC) Bangkok, Thailand, January 5-8, 2015

Abstract:

The purpose of this paper is to explore knowledge about the influences of e-service quality and technology acceptance model (TAM) on e-satisfaction, loyalty, and online purchase intention in online department store in Bangkok, Thailand. The online model was developed based on e-service quality and TAM. A self-administered questionnaire was employed to collect data from customers who had used and purchased products via online department store outlets. The data were collected from the respondents in Bangkok area during March 2014. 200 completed questionnaires were used to analyze and test the model by applying a Multiple Linear Regression (MLR). The results showed that perceived ease of use (i.e., department store's website is easy to navigate through, payment process is easy to pay, help menu is helpful) has the greatest influence on the e-satisfaction, followed by reliability, and brand image. While customer loyalty has the greatest influence on the online purchase intention, followed by tangible (i.e., the online shopping website looks attractive, the website has good layout).

Keyword(s):

e-Satisfaction
Loyalty
e-Service quality
Trust
Technology acceptance model
Online department store

Resource type:

Conference Paper

Extent:

7 pages

Type:

Text

File type:

application/pdf

Language:

eng

Rights holder(s):

Nitipan Ratanasawadwat

URI:

http://repository.au.edu/handle/6623004553/21095
Show full item record

View External Resources

Files in this item (EXCERPT)

Thumbnail
View
Conference-Paper-Abstract-21095.pdf ( 99.04 KB )

This item appears in the following Collection(s)

  • Conference Papers [18]


Copyright © Assumption University.
All Rights Reserved.

Contact Us

The St. Gabriel's Library   
Hua Mak Campus  
Ramkhamhaeng 24, Hua Mak  
Bangkok Thailand 10240  
Tel.: (662) 3004543-62 Ext. 3402  
Fax.: (662) 7191544  
E-Mail Library : library@au.edu  


The Cathedral of Learning Library
Suvarnabhumi Campus
Bang Na-Trad Km. 26 Bangsaothong
Samuthprakarn Thailand 10540
Tel.: (662) 7232024, 7232025
Fax.: (662) 7191544
E-Mail Library : library@au.edu
 

 



Copyright © Assumption University.
All Rights Reserved.

Contact Us

The St. Gabriel's Library   
Hua Mak Campus  
Ramkhamhaeng 24, Hua Mak  
Bangkok Thailand 10240  
Tel.: (662) 3004543-62 Ext. 3402  
Fax.: (662) 7191544  
E-Mail Library : library@au.edu  


The Cathedral of Learning Library
Suvarnabhumi Campus
Bang Na-Trad Km. 26 Bangsaothong
Samuthprakarn Thailand 10540
Tel.: (662) 7232024, 7232025
Fax.: (662) 7191544
E-Mail Library : library@au.edu
 

 

‹›×