Factors Influencing Consumer Decision Making to Use Quick Response (QR) Code Mobile Payment in Bangkok, Thailand
Factors Influencing Consumer Decision Making to Use Quick Response (QR) Code Mobile Payment in Bangkok, Thailand
Files (excerpt)
Published date
2018-05-25
Resource type
Publisher
ISBN
ISSN
DOI
Call no.
Other identifier(s)
Edition
Copyrighted date
Language
eng
File type
application/pdf
Extent
1 page
Other title(s)
Authors
Advisor
Other Contributor(s)
Citation
International Conference on Entrepreneurship and Sustainability in the Digital Era ICESDE 2018 Assumption University of Thailand May 25, 2018
Degree name
Degree level
Degree discipline
Degree department
Degree grantor
Abstract
At present, technology has become a part of daily routine for everyone .Thailand steps into digital society
or Thailand 4.0 following the government’s policy .One of the big change for Thailand 4.0 was Promtpay
coming across with QR code mobile payment toward cashless society .Therefore, QR code mobile
payment was similar to new channel of payment in Thai society .It gave everyone more choices in
cashless payment .This research can help merchant and customer to find another way to get competitive
advantage over others if they provided or use QR code mobile payment .The researcher used six
independent variables, which including with consumer innovativeness, attitude toward QR code mobile
payment, perceived usefulness, perceived security, perceived trust, perceived ease of use and consumer
decision making .To study factors influencing consumer decision making to use quick response)QR (
codes mobile payment in Bangkok, Thailand. The simple size was 387 respondents )30 respondents for
pre-testing included .(The researcher distributed questionnaire to the people who are interested to use QR
code mobile payment in downtown shopping area, Bangkok, which Purposive Sampling, Quota sampling,
and Convenience Sampling Method were used. The researcher analyzes the factors influencing by using
descriptive analysis and inferential statistic. Furthermore, the study confirms that consumer
innovativeness, attitude toward QR code, perceived security, and perceived ease of use influence to use
QR code mobile payment in Bangkok, suggesting that the researcher also gives the recommendations to
help merchant and customer in using the QR code mobile payment channel to increase customer’s choices
for payment toward consumer decision making. Theoretical and practical implications of the findings and
future research directions are also discussed.
Table of contents
Description
punsarn.dc.description.sponsorship
Spatial Coverage
Subject(s)
Rights
This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.