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Improving SMEs’ Business Sustainability Through Competitive Intelligence

by Narula, Shusheel

Title:

Improving SMEs’ Business Sustainability Through Competitive Intelligence

Author(s):

Narula, Shusheel

Issued date:

2018-05-25

Citation:

International Conference on Entrepreneurship and Sustainability in the Digital Era ICESDE 2018 Assumption University of Thailand May 25, 2018

Abstract:

This paper proposes the conceptual framework for implementing Competitive Intelligence (CI) to enable sustainable growth in Small and Medium Enterprises in Thailand. The research proposes a CI framework that leverages on publicly available financial statement information and market information, as these two sources are readily and regularly available at low cost with minimal and efforts to perform data analysis. Data sourced from financial statement would allow SMEs to gain insights and to quantify levels of relationship into key performance indicators vis a vis competitors and stakeholders, while market information would allow SMEs to monitor local and external operating environment and changes in market trends. With such insights, the CI framework would enhance the decision making process in SMEs, particularly in setting strategic directions and taking tactical actions. The research proposes that CI is conducted continuously as a close-loop process with four key elements, comprising a) data update, analysis and communicate, b) management take/ adjust strategic and tactical plans, c) realign / align target and benchmark and d) monitor plan against benchmarks.

Keyword(s):

Small and medium enterprises
Competitive intelligence
Strategic direction
Financial statements
Market information

Resource type:

Conference Paper

Extent:

1 page

Type:

Text

File type:

application/pdf

Language:

eng

Rights:

This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.

Rights holder(s):

Assumption University

URI:

http://repository.au.edu/handle/6623004553/21160
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Copyright © Assumption University.
All Rights Reserved.

Contact Us

The St. Gabriel's Library   
Hua Mak Campus  
Ramkhamhaeng 24, Hua Mak  
Bangkok Thailand 10240  
Tel.: (662) 3004543-62 Ext. 3402  
Fax.: (662) 7191544  
E-Mail Library : library@au.edu  


The Cathedral of Learning Library
Suvarnabhumi Campus
Bang Na-Trad Km. 26 Bangsaothong
Samuthprakarn Thailand 10540
Tel.: (662) 7232024, 7232025
Fax.: (662) 7191544
E-Mail Library : library@au.edu
 

 

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