A Prediction System Based on the TMRS Standardized Socio-Economic Status (SES) Classification of Bangkok and Metropolian Subjects
A Prediction System Based on the TMRS Standardized Socio-Economic Status (SES) Classification of Bangkok and Metropolian Subjects
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2015-01
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eng
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application/pdf
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13 pages
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XIV International Business and Economy Conference Bangkok, Thailand, January 5–8, 2015, 1-13
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Abstract
The paper proposes a prediction system for socio-economic status (SES)
classification of Bangkok and metropolitan subjects. The SES classification is based on the
standardized SES classification that was proposed by the Thailand Marketing Research Society
(TMRS) with the support of the National Statistical Office (NSO), and widely adopted by local
marketing research firms. Extending the author’s previous work on the standardized TMRS
SES classification, the paper describes a prediction system that was developed to classify
Bangkok and metropolitan subjects into the SES classes that was proposed earlier.