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Optimizing Player Throughput for Interactive Motion Based Kiosk Games – A Case Study from the PTT Technobots Campaign

by Pisal Setthawong

Title:

Optimizing Player Throughput for Interactive Motion Based Kiosk Games – A Case Study from the PTT Technobots Campaign

Author(s):

Pisal Setthawong

Issued date:

2015

Citation:

XIV International Business and Economy Conference (IBEC 2015), 1-10

Abstract:

Maintaining booths that are attractive to exhibition attendees is one of the main goals of exhibitors. One of the popular tactics to attract attention is to utilize new and emerging technology to create fresh new types of interactive booths, in which motion-based kiosk games are gaining popularity in this domain. However motion-based kiosk games are usually designed using conventional computer game design principles and are not optimized for exhibitions which results in a low player throughput. This paper examines the issues behind conventional game design principles, and proposes changes that would improve player throughput and is empirically validated upon a real world case study in which the author has worked on. The case study selected is the Petroleum Authority of Thailand (PTT) Technobots Campaign, in which a series of motion-based kiosk games were deployed at a number of popular department stores in Bangkok, Thailand during the period of May-Aug 2013.

Keyword(s):

Kiosk management
Exhibitions management
Player throughput optimization
Marketing campaign
Demographics targeting
Game design

Resource type:

Conference Paper

Extent:

10 pages

Type:

Text

File type:

application/pdf

Language:

eng

Rights holder(s):

Pisal Setthawong

URI:

http://repository.au.edu/handle/6623004553/21194
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  • Conference Papers [24]


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Copyright © Assumption University.
All Rights Reserved.

Contact Us

The St. Gabriel's Library   
Hua Mak Campus  
Ramkhamhaeng 24, Hua Mak  
Bangkok Thailand 10240  
Tel.: (662) 3004543-62 Ext. 3402  
Fax.: (662) 7191544  
E-Mail Library : library@au.edu  


The Cathedral of Learning Library
Suvarnabhumi Campus
Bang Na-Trad Km. 26 Bangsaothong
Samuthprakarn Thailand 10540
Tel.: (662) 7232024, 7232025
Fax.: (662) 7191544
E-Mail Library : library@au.edu
 

 

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