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dc.contributor.authorPisal Setthawong
dc.identifier.citationXIV International Business and Economy Conference (IBEC 2015), 1-10en_US
dc.description.abstractMaintaining booths that are attractive to exhibition attendees is one of the main goals of exhibitors. One of the popular tactics to attract attention is to utilize new and emerging technology to create fresh new types of interactive booths, in which motion-based kiosk games are gaining popularity in this domain. However motion-based kiosk games are usually designed using conventional computer game design principles and are not optimized for exhibitions which results in a low player throughput. This paper examines the issues behind conventional game design principles, and proposes changes that would improve player throughput and is empirically validated upon a real world case study in which the author has worked on. The case study selected is the Petroleum Authority of Thailand (PTT) Technobots Campaign, in which a series of motion-based kiosk games were deployed at a number of popular department stores in Bangkok, Thailand during the period of May-Aug 2013.en_US
dc.format.extent10 pagesen_US
dc.subjectKiosk managementen_US
dc.subjectExhibitions managementen_US
dc.subjectPlayer throughput optimizationen_US
dc.subjectMarketing campaignen_US
dc.subjectDemographics targetingen_US
dc.subjectGame designen_US
dc.titleOptimizing Player Throughput for Interactive Motion Based Kiosk Games – A Case Study from the PTT Technobots Campaignen_US
dc.rights.holderPisal Setthawongen_US
mods.genreConference Paperen_US[Full Text] (

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