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A Study of Factors Affecting Rabbit Card Usage in Bangkok, Thailand

by Phonsaran Summaviriya; Sirion Chaipoopirutana

Title:

A Study of Factors Affecting Rabbit Card Usage in Bangkok, Thailand

Author(s):

Phonsaran Summaviriya
Sirion Chaipoopirutana

Issued date:

2016-06

Citation:

The 4th International Graduate Research Conference

Abstract:

The purpose of this study was to identify influencing factors toward Rabbit card usage. In this research, the dependent variable is Rabbit card usage, while independent variables consisted of compulsive purchase tendency, perceived usefulness, perceived ease of use, perceived credibility, the amount of information on Rabbit card, and demographic factors. The researchers developed five hypotheses for this study. The data were collected through a questionnaire survey of 400 respondents in two selected BTS stations in Bangkok, namely Siam and Asok. The sampling procedure used judgment sampling, quota sampling, and convenience sampling. All of the data were analyzed by Multiple Linear Regression, Independent t-test, and Analysis of Variance (ANOVA). The result showed that perceived usefulness and the amount of information on Rabbit card had a significantly influence on Rabbit card usage. For demographic factors, age levels, education levels, and income levels had a significantly influence on Rabbit card usage.

Keyword(s):

Rabbit card
BTS
Skytrain
Transportation
Bangkok

Resource type:

Conference Paper

Extent:

5 pages

Type:

Text

File type:

application/pdf

Language:

eng

Rights holder(s):

Phonsaran Summaviriya
Sirion Chaipoopirutana

URI:

http://repository.au.edu/handle/6623004553/21244
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  • Conference Papers [51]


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Copyright © Assumption University.
All Rights Reserved.

Contact Us

The St. Gabriel's Library   
Hua Mak Campus  
Ramkhamhaeng 24, Hua Mak  
Bangkok Thailand 10240  
Tel.: (662) 3004543-62 Ext. 3402  
Fax.: (662) 7191544  
E-Mail Library : library@au.edu  


The Cathedral of Learning Library
Suvarnabhumi Campus
Bang Na-Trad Km. 26 Bangsaothong
Samuthprakarn Thailand 10540
Tel.: (662) 7232024, 7232025
Fax.: (662) 7191544
E-Mail Library : library@au.edu
 

 

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