Now showing items 22-32 of 32

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    THE GLOBAL COMPETITIVENESS OF THAILAND: AN ANALYSIS OF THE ASEAN COMMUNITY 

    John, Varughese K.; Duangta Duangekanog; Asawin Wichayachakorn; Nithiphong Vikitset (Digital Production Press, Assumption University, 2017)

    The current rate of technological expansion and the globalization of markets have made countries to be more competitive for their economic growth and prosperity. The Global Competitiveness Index (GCI) is a measure computed by the World Economic Forum every year since 1979 on the basis of 12 pillars of economic and human growth indicators. 138 world countries are included in the GCI 2016-17 and these countries accounts for 98% of the world GDP. Thailand is the third major economy among the ASEAN community and it is classified as ...
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    The Global Competitiveness of Thailand: An Empirical Analysis of the ASEAN Community 

    John, Varughese Kizhakkacharuvil; Duangta Duangekanog; Asawin Wichayachakorn; Nithiphong Vikitset (AU-eJIR, 2017)

    The current rate of technological expansion and the globalization of markets have made countries to be more competitive for their economic growth and prosperity. The Global Competitiveness Index (GCI) is a measure computed by the World Economic Forum every year since 1979 on the basis of 12 pillars of economic and human growth indicators. 138 world countries are included in the GCI 2016-17 and these countries accounts for 98% of the world GDP. Thailand is the third major economy among the ASEAN community and it is classified as ‘Efficiency ...
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    THE IMPACT OF PERCEIVED SERVICE QUALITY, CUSTOMER SATISFACTION ON CUSTOMER LOYALTY OF MEDINBOX 

    Wang, Lanyifan (Digital Production Press, Assumption University, 2017)

    The following study of this paper is to examine the impact of perceived service quality, customer satisfaction on customer loyalty of Medinbox with the 103 numbers of valid respondents. This study discusses the importance customer Perceived Service Quality which influence Customer Overall Satisfaction, Customer Loyalty in a long-term. The results stated that Perceived Service Quality, Customer Overall Satisfaction, and Customer Loyalty are significantly related to each other. Recommendations are for managers of Medinbox to understand ...
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    THE IMPACT OF REMODELING BRANCH BANKING FOR A CASE STUDY OF THAI MILITARY BANK (TMB) TOWARD CUSTOMER ENGAGEMENT 

    Ponlakorn Supamongkoldee (Digital Production Press, Assumption University, 2017)

    As a trend of digital technology have grown rapidly in Thailand and it will be integrate to all industry in future include banking industry with customer centricity concept. Commercial bank’s branch in Thailand was consider as first issue that was impact by this challenge on retail banking environment (sales and service experience), convenience of terminal and efficiency for providing services. Moreover, behavioral of customer to visit the branch was changing toward a digital channel, while the physical channel is require for customers ...
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    The internet and life long learning (LLL)-a new revolution 

    Santithorn Banchua; Nagi, Kuldeep (2018)

    Global expansion of Information and Communication Technology (ICT) has changed the way we create and consume information. As of December 2017, fifty percent of the users of the Internet reside in Asia. Besides collaborating on common interests people are forming virtual on-line communities and utilizing Social Networks to share knowledge and their life experiences. Although the rate of change in terms of usage of technology in education has been slow but the rise of Social Networks such as Facebook, Twitter, LinkedIn, Instagram and YouTube ...
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    INVESTIGATING VIRTUAL INSTRUCTOR ROLES AND ONLINE TEACHING EXPERIENCE: A PROGRAM LEVEL CASE STUDY 

    Naree Achwarin; Brahmakasikara, Laura M.; Athipat Cleesuntorn (Digital Production Press, Assumption University, 2017)

    Delivery of distance education via internet based technology to make learning interactive and collaborative has become increasingly accepted in education nationwide and worldwide. New technologies provide the opportunity and challenge teachers to perform virtual instructor roles. This research study reflected on the virtual instructor roles and online teaching experiences towards eLearning delivery mode. The objective of the study was to explore the virtual instructor roles and online teaching experiences at program level at Graduate ...
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    The karen peoples of Myanmar: an examination of issues Surrounding Karen Communities in Myanmar and the application and implementation of human rights principles and laws 

    Mendiolaza, Gustavo A. (Digital Production Press, Assumption University, 2018)

    This paper explores the current and past practices of the government of Myanmar in its attempts to disenfranchise and disempower the sizeable minority of Karen peoples. The Karen, constituting a large community that stretches predominately over the two countries of Thailand and Myanmar is often overlooked because of the lack of readily available information regarding Myanmar in general and the Karen in particular. This paper views the issues that surround the Karen and the human rights violations they have suffered in the past 70 years ...
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    Perceptions and attitudes of upper Myanmar students and parents towards online learning: a case study of an internationa school in Mandalay during the COVID-19 pandemic 

    Garton, Michael; Athipat Cleesuntorn (2021)

    The aim of this study was to analyse and compare students’ and parents’ perceptions and attitudes towards online learning. The research took place at an international school in Mandalay, currently undergoing a period of online learning due to the Covid-19 pandemic. A seeming widespread disinclination towards this form of instruction lead to a focus on perceptions and attitudes and use of the Technology Acceptance Model. The reason for comparing the generations was to determine whether students, ‘digital natives’, would take more readily to online ...
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    THE STUDY OF FACTORS AFFECTING INTENTIONS TO USE CAR SHARING SERVICES IN THAILAND 

    Direk Tayakee (Digital Production Press, Assumption University, 2017)

    This research is conducted to explore the factors affecting intentions to use car- sharing service in Thailand. There are six hypotheses and seven variables which are perceived quality, emotional value, consumer uncertainty, product image, consumer aspiration, attitude towards service, and intention to use. The primary data were gathered from 100 respondents who are living in Thailand and have experienced in carpooling service before at least one time. The questionnaires were distributed online through social networks. The five-point ...
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    A study of intention to use and to recommend a file transfer services to other users in Thailand 

    Sukrita Intraporn (2019)

    This empirical analysis evaluates the correlation among various determinants including usefulness, communication, customer value, satisfaction, reputation, trust, commitment, and intention to use and to recommend the online file transfer services in Thailand. For this work, the researcher conducted the survey method online questionnaire to obtain the primary data from participants. The details of the sample are provided in Table-2. Twelve hypotheses were tested by using Pearson Correlation Coefficient and Multiple Regression. Ten hypotheses ...
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    A Survey of Technologies and Trends for On-line Communication, Teaching and Learning 

    Nagi, Kuldeep (Digital Production Press, Assumption University, 2015)

    With so many technologies available today to help support and promote an institution’s campus culture, students and instructors feel overwhelmed with what they should use for enhancing communication. Trends like “Facebook”, “Twitter” “Google +”, “Skype”, You-Tube” and “Line” are making the rounds in education, but what do these trends means for instructors and students, and how are they affecting teaching and learning practices and communication? For example, if smart devices and applications are popular among students, which ones are ...