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AuthorAsawin Wichayachakorn (5)Nithiphong Vikitset (5)Duangta Duangekanog (4)John, Varughese K. (3)Nagi, Kuldeep (3)Naree Achwarin (3)Piyathida Praditbatuga (3)Satha Phongsatha (3)Athipat Cleesuntorn (2)John, Varughese Kizhakkacharuvil (2)... View MoreSubject
AU-eJournal of Interdisciplinary Research (AU-eJIR) (31)
AU-eJournal of Interdisciplinary Research (AU-eJIR) -- 2017 (14)AU-eJournal of Interdisciplinary Research (AU-eJIR) -- 2018 (9)Thailand (9)AU-eJournal of Interdisciplinary Research (AU-eJIR) -- 2019 (4)ASEAN (3)Intention to use (3)Purchase intention (3)Quality assurance (3)Attitude (2)... View MoreDate Issued2020 (1)2019 (4)2018 (10)2017 (14)2015 (2)

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Factors influencing consumer purchase intention towards imported bedding brands 

Piyathida Praditbatuga; Nichapa Thirakomen (2018)
The objective of this study was to determine the factors that influence consumer purchase intention towards imported bedding brands in Thailand, based on the Theory of Reasoned Action model (Fishbein & Ajzen, 1975). Data ...
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The approach of teaching ear training for university student: in a case of private international university in Thailand 

Sit Kesjamras (2018)
The study presents a brief summary for the approach in teaching ear training for university student. The study reveals methodology and steps in teaching ear training for student who have different level of musical ...
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Factors relating to turnover intention of medical sales representatives of BDSH Thailand Ltd. 

Piyathida Praditbatuga; Oranich Phakcharoen (2018)
This research aims to study whether job satisfaction in terms of Pay, Promotion, Supervision, Fringe Benefits, Contingent Rewards, Operating Conditions, Coworkers, Nature of Work, and Communication has a relationship ...
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The internet and life long learning (LLL)-a new revolution 

Santithorn Banchua; Nagi, Kuldeep (2018)
Global expansion of Information and Communication Technology (ICT) has changed the way we create and consume information. As of December 2017, fifty percent of the users of the Internet reside in Asia. Besides collaborating ...
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Factors influencing online purchase intention 

Thanawan Phongsatha; Vivittawin Jirawoottirote (2018)
: Nowadays, the popularity of the Internet usage is growing in all businesses, shopping is not excluded. People have changed the way they shop from off line to online. As such, consumer behavior should be explored since ...
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An analysis of quality assurance in elearning: course management level 

Naree Achwarin (2018)
The purpose of the study was to examine concepts and principles of quality assurance in eLearning for course management level. The author reviewed, and analyzed the existing literatures, researches and case studies, ...
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Factors related to insurance purchase intention in Thailand 

Santi Krajaechun; Piyathida Praditbatuga (2019)
The objective of this study was to determine the factors that influence consumer purchase intention towards (non-life) insurance in Thailand, based on the Theory of Reasoned Action model (Fishbein & Ajzen, 1980). Data ...
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An examination of foreign policy strategies of middle powers during great competition: a case study of Thailand's strategic hedging between a dominant USA and ascending China 

Mandiolaza, Gustavo A. (2019)
Recent years has seen confusion in the international political system as the hegemony of the U.S. has waned while China’s international influence has dramatically increased. This change to the status quo from a unipolar ...
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E-business : Growth and Trends in Thailand 

John, Varughese Kizhakkacharuvil; Nithiphong Vikitset; Duangta Duangekanog; Asawin Wichayachakorn (AU-eJIR, 2017)
The era of e-business has changed the old economic relationship among producers, traders and consumers and the new economic relationship is called extended or integrated relationship. In this context this article has made ...
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INVESTIGATING VIRTUAL INSTRUCTOR ROLES AND ONLINE TEACHING EXPERIENCE: A PROGRAM LEVEL CASE STUDY 

Naree Achwarin; Brahmakasikara, Laura M.; Athipat Cleesuntorn (Digital Production Press, Assumption University, 2017)
Delivery of distance education via internet based technology to make learning interactive and collaborative has become increasingly accepted in education nationwide and worldwide. New technologies provide the opportunity ...
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Copyright © Assumption University.
All Rights Reserved.

Contact Us

The St. Gabriel's Library   
Hua Mak Campus  
Ramkhamhaeng 24, Hua Mak  
Bangkok Thailand 10240  
Tel.: (662) 3004543-62 Ext. 3402  
Fax.: (662) 7191544  
E-Mail Library : library@au.edu  


The Cathedral of Learning Library
Suvarnabhumi Campus
Bang Na-Trad Km. 26 Bangsaothong
Samuthprakarn Thailand 10540
Tel.: (662) 7232024, 7232025
Fax.: (662) 7191544
E-Mail Library : library@au.edu
 

 

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