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Factors related to insurance purchase intention in Thailand
The objective of this study was to determine the factors that influence consumer purchase intention towards (non-life) insurance in Thailand, based on the Theory of Reasoned Action model (Fishbein & Ajzen, 1980). Data ...
An examination of foreign policy strategies of middle powers during great competition: a case study of Thailand's strategic hedging between a dominant USA and ascending China
Recent years has seen confusion in the international political system as the hegemony of the U.S. has waned while China’s international influence has dramatically increased. This change to the status quo from a unipolar ...
A study of intention to use and to recommend a file transfer services to other users in Thailand
This empirical analysis evaluates the correlation among various determinants including usefulness, communication, customer value, satisfaction, reputation, trust, commitment, and intention to use and to recommend the ...
A case study of the schoology LMS at Assumption College English Program
Blended learning (BL) is a major educational trend that uses technology to enhance and complement traditional classroom learning, and may help Thailand achieve educational goals of the “Thailand 3.0” policy. Foreign ...