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THE STUDY OF FACTORS AFFECTING INTENTIONS TO USE CAR SHARING SERVICES IN THAILAND
(Digital Production Press, Assumption University, 2017)
This research is conducted to explore the factors affecting intentions to use car- sharing service in Thailand. There are six hypotheses and seven variables which are perceived quality, emotional value, consumer ...
AN EMPIRICAL ANALYSIS OF DETERMINANTS DRIVING M-COMMERCE ADOPTION IN THAILAND
(Digital Production Press, Assumption University, 2018)
This empirical analysis evaluates the impact and correlation among various determinants including social influence, trust, cost, perceived enjoyment, personal innovativeness, perceived usefulness, perceived ease of ...
A study of intention to use and to recommend a file transfer services to other users in Thailand
This empirical analysis evaluates the correlation among various determinants including usefulness, communication, customer value, satisfaction, reputation, trust, commitment, and intention to use and to recommend the ...