Browsing AU eJIR : Vol. 2, Issue 2, (July-December 2017) by Author "John, Varughese Kizhakkacharuvil"
John, Varughese Kizhakkacharuvil; Nithiphong Vikitset; Duangta Duangekanog; Asawin Wichayachakorn (AU-eJIR, 2017)
The era of e-business has changed the old economic relationship among producers, traders and consumers and the new economic relationship is called extended or integrated relationship. In this context this article has made an enquiry about the growth of e-business in Thailand. The change in technologies has a great impact on the old business models especially in the areas of strategies and customer engagement of business. The platform for changes in e-business is the internet, social media and mobile technology. Majority of the people in Thailand ...
John, Varughese Kizhakkacharuvil; Duangta Duangekanog; Asawin Wichayachakorn; Nithiphong Vikitset (AU-eJIR, 2017)
The current rate of technological expansion and the globalization of markets have made countries to be more competitive for their economic growth and prosperity. The Global Competitiveness Index (GCI) is a measure computed by the World Economic Forum every year since 1979 on the basis of 12 pillars of economic and human growth indicators. 138 world countries are included in the GCI 2016-17 and these countries accounts for 98% of the world GDP. Thailand is the third major economy among the ASEAN community and it is classified as ‘Efficiency ...