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dc.contributor.authorSuthasinee Saesoo
dc.date.accessioned2018-10-02T03:25:19Z
dc.date.available2018-10-02T03:25:19Z
dc.date.issued2018
dc.identifier.citationAssumption University-eJournal of Interdisciplinary Research (AU-eJIR) Vol. 3. Issue.1 2018en_US
dc.identifier.urihttp://repository.au.edu/handle/6623004553/21345
dc.description.abstractThe drivers of intention to purchase towards local shrimps products in Switzerland was conducted to examine the relationship between variables; attitude towards local shrimp consumption, attitude towards supporting local agri-business, consumer ethnocentrism, subjective norms, and intention to purchase. In this study, Theory of Reasoned Action (TRA) was applied. One hundred of respondents were asked to complete the questionnaire. Then, the process of analyzing the data was taken. All six hypotheses were tested by Pearson Correlation method and found that all hypotheses were supported. The strongest factor was found to be subjective norms on attitudes towards consuming local shrimp products. The consumers that have been positively influenced by people are more likely to have a good attitude about the products, which leads to the decision to purchase the products in the future. In addition, the positive attitude towards consuming local shrimp products is supported by attitude towards supporting local agribusiness, ethnocentric tendencies, and subjective norms. Therefore, the research also gave some useful suggestions for those who interested in.en_US
dc.format.extent7 pagesen_US
dc.format.mimetypeapplication/pdfen_US
dc.language.isoengen_US
dc.publisherDigital Production Press, Assumption Universityen_US
dc.rightsThis work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.en_US
dc.subjectBiofloc, purchase intentionen_US
dc.subjectPurchase intentionen_US
dc.subjectShrimp productsen_US
dc.subjectShrimp farmingen_US
dc.subjectLocal productsen_US
dc.subjectEthnocentricen_US
dc.subjectAttitudesen_US
dc.subject.otherAU-eJournal of Interdisciplinary Research (AU-eJIR)en_US
dc.subject.otherAU-eJournal of Interdisciplinary Research (AU-eJIR) -- 2018en_US
dc.titleDRIVERS OF INTENTIONS TO PURCHASE SHRIMP PRODUCTS IN SWITZERLANDen_US
dc.typeTexten_US
dc.rights.holderAssumption Universityen_US
mods.genreJournal Articleen_US
au.link.externalLink[Full Text] (http://www.ejir.au.edu/wp-content/uploads/2017/12/eJIR_3_1_Paper_3.pdf)


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