“SHARE” wine label design
“SHARE” wine label design
Published date
2015
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Research committee, Albert Laurence School of Communication Arts, Assumption University
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eng
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application/pdf
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6 pages
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1st CA Creative Work Faculty Showcase 2015, 50-55
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Abstract
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Description
SHARE product is curated by the wine
expert, Saithip (Tina) Termsomket, who
is changing and raising Thai awareness
of wine in order to bring world wines
to the Thai people. There are 3 prod-
uct lines;
• SHARE – Red Wine
• SHARE – White Wine
• SHARE – Rosé Wine
The wine called “SHARE” is the product
of Lisbon, Portugal. Casa Santos Lima,
the winery and producer of the products,
use special grape varieties that is
not very well known and does sustain-
able agriculture with the least
effects on nature and the most impact
on consumers. So, this project has
been working for over 2 years until
the first launch in October 2015.
SHARE is for a niche market of modern
wine consumers, not expensive wine
but have a good quality. Because SHARE
brand is very newcomer in Thai market.
Most of people have known Portugal
wine just about 18% sweet port wines.
Few people really know there are also
still dry wines. So, the first re-
quirement of the product is a label to
draw consumers’ attention and create
brand identity.
punsarn.dc.description.sponsorship
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