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dc.contributor.authorPatrica Khemnguad
dc.date.accessioned2018-11-28T09:37:11Z
dc.date.available2018-11-28T09:37:11Z
dc.date.issued2015
dc.identifier.citation1st CA Creative Work Faculty Showcase 2015, 50-55en_US
dc.identifier.urihttp://repository.au.edu/handle/6623004553/21491
dc.descriptionSHARE product is curated by the wine expert, Saithip (Tina) Termsomket, who is changing and raising Thai awareness of wine in order to bring world wines to the Thai people. There are 3 prod- uct lines; • SHARE – Red Wine • SHARE – White Wine • SHARE – Rosé Wine The wine called “SHARE” is the product of Lisbon, Portugal. Casa Santos Lima, the winery and producer of the products, use special grape varieties that is not very well known and does sustain- able agriculture with the least effects on nature and the most impact on consumers. So, this project has been working for over 2 years until the first launch in October 2015. SHARE is for a niche market of modern wine consumers, not expensive wine but have a good quality. Because SHARE brand is very newcomer in Thai market. Most of people have known Portugal wine just about 18% sweet port wines. Few people really know there are also still dry wines. So, the first re- quirement of the product is a label to draw consumers’ attention and create brand identity.en_US
dc.format.extent6 pagesen_US
dc.format.mimetypeapplication/pdfen_US
dc.language.isoengen_US
dc.publisherResearch committee, Albert Laurence School of Communication Arts, Assumption Universityen_US
dc.rightsThis work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.en_US
dc.subjectCreative Work 2015en_US
dc.subjectCA Creative Worken_US
dc.subjectSHAREen_US
dc.subjectWine label designen_US
dc.subjectLabel designsen_US
dc.subjectArt works
dc.title“SHARE” wine label designen_US
dc.typeTexten_US
dc.rights.holderAssumption Universityen_US
mods.genreCreative Worken_US


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