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Exploratory and explanatory sequential mixed method towards repurchase intention of second-hand toys for collecting from Annpatinya Thammatiwat’s Facebook

by Pattanawadee Chokhengtrakoon; Chittipa Ngamkroeckjoti

Title:

Exploratory and explanatory sequential mixed method towards repurchase intention of second-hand toys for collecting from Annpatinya Thammatiwat’s Facebook

Author(s):

Pattanawadee Chokhengtrakoon
Chittipa Ngamkroeckjoti

Issued date:

2018-05

Citation:

9th International Science, Social Science, Engineering and Energy Conference May 2nd-4th, 2018, Ambassador Hotel Bangkok, Thailand

Abstract:

This study focuses on the relationship between customers experience, trust, and repurchase intention of Annpatinya Thammatiwat’ Facebook. Three sub-variables of customer experiences comprise store offering, customer service, and fulfillment reliability. The questionnaire was 100% distributed online. Purposive and convenience sampling methods were applied. Approximately 20% of population from Annpatinya Thammatiwat’s Facebook visitors responded as our sample. This study applies mixed method both exploratory and explanatory sequential design. Also, Pearson correlation coefficient and multiple linear regression (MLR) is applied to test all hypotheses.

Keyword(s):

Customer experience
Trust
Repurchase intention
Facebook

Resource type:

Conference Paper

Extent:

31 pages

Type:

Text

File type:

application/pdf

Language:

eng

Rights holder(s):

Pattanawadee Chokhengtrakoon
Chittipa Ngamkroeckjoti

URI:

http://repository.au.edu/handle/6623004553/21582
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  • Conference Papers [51]


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Copyright © Assumption University.
All Rights Reserved.

Contact Us

The St. Gabriel's Library   
Hua Mak Campus  
Ramkhamhaeng 24, Hua Mak  
Bangkok Thailand 10240  
Tel.: (662) 3004543-62 Ext. 3402  
Fax.: (662) 7191544  
E-Mail Library : library@au.edu  


The Cathedral of Learning Library
Suvarnabhumi Campus
Bang Na-Trad Km. 26 Bangsaothong
Samuthprakarn Thailand 10540
Tel.: (662) 7232024, 7232025
Fax.: (662) 7191544
E-Mail Library : library@au.edu
 

 

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