Show simple item record

dc.contributor.authorVarughese Kizhakkacharuvil John
dc.identifier.citationJohn, Varughese, The B2C e-Commerce Index of Thailand – A Paradox of Online Penetration (September 8, 2018). Available at SSRN: or
dc.description.abstractThe present study is an investigation into the penetration of business-to-consumer ecommerce in Thailand. The study has been conducted by a field survey among the consumers by questionnaire method and collected samples from regular online and regular offline shoppers in the country. The total sample size was 1535 units collected from the north, northeastern, central and southern regions of the country. The findings of the study revealed that penetration of online shopping is 15 percent with an estimated range of 13 to 17 percent for the entire population, and it is higher in central and northeastern regions but lower in north and southern regions. The important observation in the study is that there is very low penetration of online shopping in Thailand due to the lack of trust in online traders and non-confidence in online payments.en_US
dc.publisherSocial Science Research Networken_US
dc.rightsThis work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.en_US
dc.subjectB2C e-commerceen_US
dc.subjectoffline shoppers
dc.titleThe B2C e-commerce index of Thailand- A paradox of online penetrationen_US
mods.genreResearch Paperen_US

Files in this item


This item appears in the following Collection(s)

  • Research Papers [5]

Show simple item record