Now showing items 1-3 of 3

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    An application of value stream mapping to improve purchase order process  

    Phasinee Chuensunk; Piyawan Puttibarncharoensri; Yenrudee Tantisiriphaiboon (Assumption University Press, 2018)

    This research is about an electricity generating company whose long lead time in its procurement process for spare parts after breakdowns caused internal customer complaints. The focus firm, Allied Generating Company (AGCo), is in a sensitive industry, that of supplying electricity to provincial and national grids in Thailand. Therefore, the procurement problem is a threat to the nation’s economy as well as to the reputation of the AGCo firm. To solve this embarrassing problem, this research applied the Value ...
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    Customer satisfaction and word of mouth towards online taxi providers: a case study of Grab and Uber 

    Chatbongkot Cheewathanakornkul; Chanita Jiratchot (Assumption University Press, 2018)

    The first objective of this research is to analyze the main factors influencing customer satisfaction,including service quality, self-service technology,and price. Without any one of these factors, the customers might not fully be satisfied with the services of the online taxi providers who are the focus of this case study. The second objective is to examine the relationship between customer satisfaction and word of mouth perceptions. Yamane’s theory is used to determine the sample size. Reliability and Factor Analysis have been ...
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    Factors affecting patient satisfaction in public Hospitals in Bangkok 

    Aunthikarn Sudjai; Chanita Jiratchot (Assumption University Press, 2018)

    Customer satisfaction is an important parameter for assessing the quality of patient services. There is a need to assess public hospitals because they are important providers of services to patients, whose satisfaction is important. This study examined the relationship between service quality and the resultant customer satisfaction as experienced by patients. This led to an examination of the relationship between that satisfaction and patient loyalty. The research methodology consisted of a quantitative ...