Journal of Supply Chain Management: Vol. 9, No. 1 (June 2015)
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ItemTriangular backhaul to reduce cost(Assumption University Press, 2015)Freight transportation charge is a major expense for this focus exporting company in a competitive market. Data analysis revealed that the company is under-utilizing its vehicles due to empty truck trips. The company looked for ways to minimize these empty runs. by considering a backhauling strategy. The company selected the triangular backhauling form as it has the best combination of inbound packaging material and outbound delivery of finished goods. The proposed strategy was tested on the transportation reports for 2014, using Excel, to calculate the reduced empty run kilometers and the cost savings benefit. The company must redesign the transportation routing and change the type of' truck used to transport packaging material. from a six-wheel truck to a 40 foot container truck. This solution was developed by the company's export team, in collaboration with the packaging supplier, to provide a loading plan and loading equipment. There was also collaboration with a third party logistic provider on pricing.
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ItemSea freight cost reduction by long term contact(Assumption University Press, 2015)The focus company in Bangkok is a freight forwarder offering a one-stop cargo export service by containership. It has been losing customers to competitors who offer a lower price. The company wondered whether switching its purchasing method from spot-buying to a long term contract with an ocean liner firm would reduce the freight cost, enabling it to offer lower prices to its customers and thus retain them. This study explores the advantages and disadvantages of signing a long-term contract, to understand the factors and conditions which enable a price reduction by this purchasing method. The result of the research confirms the usefulness of a long term contract, and the company selects one from a liner firm. This study is restricted to exports by containers from Bangkok to Shanghai.
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ItemCustomer satisfaction with air transport(Assumption University Press, 2015)This research investigates factors that affect customer satisfaction in two Asian airlines, Levant and EAX Three factor-types were chosen: logistics, marketing, and behavioral intention. Logistics factors included flight schedule and waiting time. Marketing factors included in:flight service quality, price and promotions, and brand image. The relationship between customer satisfaction and behavioral intention of the airline customers was examined. Finally, differences between the responses of customers of the two airlines were compared. Quantitative methodology was applied to data from questionnaire responses from 200 Levant Airway's customers and 200 EAX Airway's customers. Data testing used descriptive and inferential statistic tools. Regression and independent T-test analysis were used as inferential tests. The result showed that for passengers of both airlines there was a relationship between in flight service quality and customer satisfaction. However, only passengers of EAX Airways showed a relationship with satisfaction by price and promotion, and brand image and service quality. This suggests that in-flight service quality is usually a factor in customer satisfaction. The result also showed that customer satisfaction does lead to positive behavioral intentions to use an airline again. In all seven variables tested, passengers of Levant Airways had a significantly higher mean than passengers of EAX Airways.
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ItemThe future of Thailand's logistics companies(Assumption University Press, 2015)Logistics companies are well established in Thailand. They service trading companies within Thailand and beyond its borders. There is tough competition in an ever increasing global complex world, in which mega-trends will greatly influence societies, businesses, and logistics firms. As one of the ten members of the Association of Southeast Nations (ASEAN), Thailand faces the imminence of the ASEAN Economic Community (AEC) in December 2015, which presents challenges and opportunities. ASEAN becomes a single market and production base, which, with near-zero customs barriers, will enable easier flow of goods and services as well as of investment, capital, and professionals. This will also help ASEAN countries to become more integrated in the global economic community. AEC has tremendous implications for logistics companies in Thailand, which has a geographically advantageous central position, and which could become the transport hub. There is a need for well educated, multi-skilled graduates, to take a variety of jobs in logistics companies.