Recent Submissions

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    Triangular backhaul to reduce cost 

    Sirinapa Jantrapon (Assumption University Press, 2015)

    Freight transportation charge is a major expense for this focus exporting company in a competitive market. Data analysis revealed that the company is under-utilizing its vehicles due to empty truck trips. The company looked for ways to minimize these empty runs. by considering a backhauling strategy. The company selected the triangular backhauling form as it has the best combination of inbound packaging material and outbound delivery of finished goods. The proposed strategy was tested on the transportation reports for 2014, using Excel, to ca...
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    Sea freight cost reduction by long term contact 

    Zhao, Yue Cheng (Assumption University Press, 2015)

    The focus company in Bangkok is a freight forwarder offering a one-stop cargo export service by containership. It has been losing customers to competitors who offer a lower price. The company wondered whether switching its purchasing method from spot-buying to a long­ term contract with an ocean liner firm would reduce the freight cost, enabling it to offer lower prices to its customers and thus retain them. This study explores the advantages and disadvantages of signing a long-term contract, to understand the factors and conditions which enabl...
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    Customer satisfaction with air transport 

    Kanyarat Aueanantakorn (Assumption University Press, 2015)

    This research investigates factors that affect customer satisfaction in two Asian airlines, Levant and EAX Three factor-types were chosen: logistics, marketing, and behavioral intention. Logistics factors included flight schedule and waiting time. Marketing factors included in:flight service quality, price and promotions, and brand image. The relationship between customer satisfaction and behavioral intention of the airline customers was examined. Finally, differences between the responses of customers of the two airlines were compared. Quanti...
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    The future of Thailand's logistics companies 

    Orawee Thongkam; Pavilas Chaochankit; Sutta Sornmayura; Wasana Marksin (Assumption University Press, 2015)

    Logistics companies are well established in Thailand. They service trading companies within Thailand and beyond its borders. There is tough competition in an ever increasing global complex world, in which mega-trends will greatly influence societies, businesses, and logistics firms. As one of the ten members of the Association of Southeast Nations (ASEAN), Thailand faces the imminence of the ASEAN Economic Community (AEC) in December 2015, which presents challenges and opportunities. ASEAN becomes a single market and production base, which, wi...