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dc.contributor.authorZou, Tingting
dc.identifier.citationABAC Journal Vol. 38 No.2 (July-December 2018), 94-113en_US
dc.description.abstractThe aim of this study is to understand online business, regarding impulse buying behavior amongst undergraduate students in Tianjin, China. This study concentrated on the platform, and considered variables of website quality (security, navigability, and visual appeal), hedonic shopping value (product novelty, fun and escapism), and product knowledge (word of mouth and social norms), to learn how online shop owners increase their profits by encouraging impulse buying behavior. The results suggest that online shop owners manage their websites to be physically attractive; consider changing their products; and even improve shopping through word of mouth regarding the products they offer.en_US
dc.format.extent20 pagesen_US
dc.publisherAssumption University Pressen_US
dc.rightsThis work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.en_US
dc.subjectImpulse buying behavioren_US
dc.subjectOnline shoppingen_US
dc.subjectChinese Marketen_US
dc.subjectHedonic shopping valueen_US
dc.subjectProduct knowledgeen_US
dc.subjectWebsite qualityen_US
dc.subject.otherABAC Journalen_US
dc.subject.otherABAC Journal -- 2018en_US
dc.titleOnline impulse buying behavior amongst undergraduate students in Tianjin, the people's republic of Chinaen_US
dc.rights.holderAssumption Universityen_US
mods.genreJournal Articleen_US[Full Text] (

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